Marketing Plan For T Inc. - 1336 Words

Differentiating Between Market Structures Discussion 1 ATT Inc. is the largest provider of wireless telecommunication services in the united states of fixed telephone and the second largest of mobile telephones. This makes the company, a multinational telecommunication corporation in the USA. The organization mastery marketing plan is to use their services to satisfy all their customers’ telecommunication needs. This it aims to achieve by connecting their clients from any geographical location in the world. For this to become a reality, ATT offers competitive prices for all the services they provide (Sjà ¶gren and Vifell, 2014). These include the Family Unity Plan and the Rollover Minutes. This market structure was decided upon the†¦show more content†¦In this market, ATT may be forced to use restrictive trade practices to increase their services prices and restrict their production (Sjà ¶gren and Vifell, 2014). The organization may also in many instances collide with other organizations in the same industry in an attem pt to stabilize an unstable market. This is a measure used to decrease the risk involved during product investment and development in an oligopolistic competition. ATT is further at a risk of receiving relatively low prices for their sales with high productions units. All these factors make this market structure sensitive to dead weight loss as one cannot readily measure it and excess levels of differentiation. i. Perfect competition: in this competition, no participant dominates the market thus; no specific seller has the power to set the prices of homogeneous goods. This therefore makes the conditions of a perfect competitive market stricter than the rest of the market structures. In this market, ATT should be willing to sell their services in a certain price that reciprocates to their demand to maximize profits. This market allows organization a free long term ability to adjust their good services and prices with the changes in the market conditions. Thus ATT should take advantage of the freedom in this market structure and ensure that their supply and prices are correlated to their demands. Monopoly: this is a market structure where there is a single supplier