Marketing Plan For T Inc. - 1336 Words

Differentiating Between Market Structures Discussion 1 ATT Inc. is the largest provider of wireless telecommunication services in the united states of fixed telephone and the second largest of mobile telephones. This makes the company, a multinational telecommunication corporation in the USA. The organization mastery marketing plan is to use their services to satisfy all their customers’ telecommunication needs. This it aims to achieve by connecting their clients from any geographical location in the world. For this to become a reality, ATT offers competitive prices for all the services they provide (Sjà ¶gren and Vifell, 2014). These include the Family Unity Plan and the Rollover Minutes. This market structure was decided upon the†¦show more content†¦In this market, ATT may be forced to use restrictive trade practices to increase their services prices and restrict their production (Sjà ¶gren and Vifell, 2014). The organization may also in many instances collide with other organizations in the same industry in an attem pt to stabilize an unstable market. This is a measure used to decrease the risk involved during product investment and development in an oligopolistic competition. ATT is further at a risk of receiving relatively low prices for their sales with high productions units. All these factors make this market structure sensitive to dead weight loss as one cannot readily measure it and excess levels of differentiation. i. Perfect competition: in this competition, no participant dominates the market thus; no specific seller has the power to set the prices of homogeneous goods. This therefore makes the conditions of a perfect competitive market stricter than the rest of the market structures. In this market, ATT should be willing to sell their services in a certain price that reciprocates to their demand to maximize profits. This market allows organization a free long term ability to adjust their good services and prices with the changes in the market conditions. Thus ATT should take advantage of the freedom in this market structure and ensure that their supply and prices are correlated to their demands. Monopoly: this is a market structure where there is a single supplier

How the Customers Influence Business Strategy - 1039 Words

How the Customer influences Business Strategy A business strategy describe how a particular business intends to success in its chosen market place against its competitors. It therefore represents the best attempt that the management can make at defining and securing the future of that business. A business strategy should provide clear answer to the questions: - What is the scope of the business to which this strategy applies? - What are the current and future needs of customers and potential customers of this business? - What are the distinctive capabilities or unique competence that will give us competitive advantages in meeting these needs now and in the future? - What in broad terms needs to be done to secure the future of our†¦show more content†¦Everybody of the customer experience is of central strategic value to the organization. The company which thinks that customer experiences is just a matter of improving a few select business process will always lag behind competitors who are making customer experience a core competency of the entire organization. Customer satisfaction is another important fact to be considered. It is widely accepted that delivering products and services of high quality leads to customer satisfaction and in turn to high profit. In order to improve their competitive position, many companies use form of customer satisfaction program in developing , monitoring and evaluating their products and services, formulate strategies to enhance satisfaction and compensate employees based on satisfaction rating. Companies, however, will allocate resources for improving customers satisfaction only if the effects are satisfying in financial terms. Numerous empirical studies could find a positive relationship between customer satisfaction and profitability. Customer satisfaction leads to repurchase. The continuously repurchase of a company’s product results in a stable relationship between customers and suppliers. A large stable customers based reduces the volatility of the cash flows. The lower volatility of the cash flows also leads to a lower cost of capital. Customers’ satisfaction also leads to cross-selling. EnhanceShow MoreRelatedOperational Strategies That Management May Use to Respond to Influences on Operations 1168 Words   |  5 Pagesoperations process is one of the key business functions and is a crucial component to business success. Like every business, Qantas is affected by many internal and external influences requiring it to have effective strategies to respond to these influences. Businesses that are able to adopt and utilise effective operational strategies are able to quickly adapt and either reduce or take advantage of these influences that impact the business. The effectiveness of these strategies can measured by Qantas’ performanceRead MoreExecutive Summary : Harvey Norman1530 Words   |  7 Pagesimplementation of marketing segmentation, how the product lifecycle impacts on the marketing mix which in turn plays a part in determining marketing strategies, and the necessity of regularly monitoring the effectiveness of the marketing plan. However, improvement is still necessary with implementation of certain strategies to maximise the potential of the marketing. Situational Analysis Market Analysis The situation in the market will strongly affect how successful the marketing plan will be. HereRead MoreStudy Guide for Intro to Marketing1384 Words   |  6 Pagesmarket. 2 Approach to Customers A business with a marketing orientation is essentially led by the needs of its customers. 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I will propose him segmentation criteria, targeting and positioning for his products. Micro environment Micro environment consists of the different types of stakeholders outside the organisation. The constituents or stakeholders of the micro environment include customers, suppliers, creditors, distributors, dealers, etc. Although these constituentsRead MoreA Marketing Strategy For A Brand1410 Words   |  6 PagesEstablishing a strong brand is one of the most important marketing strategies for any business, allowing a company to attract the right customers that will connect with their products and services. (inc) Branding Significance A strong brand identity is one thing that no one can ever take away from a business. Great ideas and products can be improved, patents eventually expire, and technology is always changing- but a brand with loyal customers can continue to thrive, and can even be the most valuable part

The Oregon Coast Free Essays

The sunset glistens against the raging ocean water. I could walk for miles on the sand as it is ongoing never ending. While your feet sink in the sand I can ponder the peacefulness around me. We will write a custom essay sample on The Oregon Coast or any similar topic only for you Order Now The way the two rocks were hit by the glowing sunrise set a reflection of crystals in the clear water. There was a slight misty breeze, as I walked along the water. The Oregon coast is my sanctuary with the two most beautiful rocks that stood on the edge of the unknown below them. Waves would rush up to my feet carrying the sand in between my toes. As I lifted my feet while walking I could hear a grinding sound like paper rubbing on the bottom of my feet. The sand started feeling softer and smoother against my feet. With every step, I watched how my footprints became embedded into the sand. Suddenly, seeing how slowly they would disappear with every inch the water covered. The water sent a chill throughout my body. It shocked me every time the bitter cold would crash into my feet. To see the sunset as the blue cloudless sky turns shades of black around me. It would take my breath away at every glance I would take. I backed away from the water for a moment, as my eyes marveled at the bright colors from above. It lit the water up reds, blues, yellows and orange reflections sparkled off the translucent water. Little speckles came out in the skies around you feeling like glitter dropping on your face. When looking down you could see black shaped and jagged edges on the sea floor. Specks of white shells had little shine to them, but would show a slight sparkle from above. The waves were slowly crashing against my feet. I glanced back at the two rocks they stood side by side. The rocks have a reflection of crystal rays surrounding them. Looking from a distance, they looked smaller than they really are. They have a sense of wonder, mystery to them. I could sit for hours and ponder them. How big are they? How long have they stood in the ocean with the crashing of the waves all around them? They reflected every color off of the sun and the moon. It would shoot rays of colors all through the frozen clear water around them and light up the crashing waves. Some are white and rolling, others loud and angry as the press against the rocks over and over. The simplicity of the Oregon Coast it can take my breath away. It is truly one of the world’s modern marvels with its natural beauty, glistening sunsets, and the sand between your toes. It is my sanctuary. How to cite The Oregon Coast, Essay examples

Cloud Computing Approaches-Free-Samples-Myassignmenthelp.com

Question: Describe the key Concepts of Cloud Computing and why do you think that a move to the cloud will benefit Webb's Store. Answer: Introduction In one line Cloud Computing can be defined as a general term to deliver hosted services over the internet. It is applicable in various sectors including business in which it enables the companies to consume computer resources which can be listed as: applications, storage and virtual machines (VM) as a utility. IaaS Approach to Migrating Webbs Database to the Cloud IaaS (Infrastructure as a Service) is a self service model which can be implemented in Webbs to monitor, manage and access the data and information produced by all the stores situated at different places on the business. This will give access the employees at different stores to achieve business calculations and produce outputs faster (Gueye et al., 2014). IaaS provides full access to the users about the runtime, data, and middleware of the applications being used for different operations. It is a package provided by various service providers which can be easily purchased and a user can enjoy the benefits like cloud storage, quick computation and many more. PaaS Approach to Migrating Webbs Database to the Cloud PaaS (Platform as a Service) is also another architect of cloud computing which can provide Webbs a better framework of how and what applications are needed for the daily operations of stores of Webbs. It is an appropriate service for developing, testing and deploying applications which can have positive impact on Webbs in simple and cost-effective way (McGrath, 2012). PaaS applications inherit various cloud characteristics, some of them are, scalability of storage, SaaS enablement, on-demand availability, etc. This is a completely hosted system in which customer is not responsible for any data updates and miscalculation. Advantages and Disadvantages of IaaS and PaaS approaches Advantages (IaaS) Advantages (Paas) Disadvantages (IaaS) Disadvantages (Paas) Most secure Cloud services as compared to any service Full control to users to the processing data and Virtual machine (VM) (Sadiku, Mussa Momoh, 2014). Proper user interface and access to the middleware. Cost-effective as compared to IaaS Allows user to run application of their interest (Mollah, Islam Islam, 2012). Hosted network is provided by services so users are free of allegation for any miscalculation or wrong data input. Customers feed the data input into the database makes only user responsible for any backup and other management system Less control over the physical location of the database. Not much cost-effective than PaaS Security risk Security lead to the privacy risk to the information and data saved in the database In this service tasks that include management are more time consuming than another services. Recommended Approach Based on the above table which relates advantages, disadvantages of IaaS and PaaS approaches it can be said that IaaS is a better approach for Webbs management system. Stores located at different places ca also have access to these applications and can upload their data over the internet or cloud. This will help the directors to monitor and plan the next steps which need to be taken in order to benefits the Webbs. Excluding the expensive cost disadvantage rest of the disadvantages will not hamper much to Webbs, so advantages are sufficient enough to implement this approach. Conclusion The information presented in the above report is enough to conclude that cloud computing can change the face of the management of Webbs by allowing users to use various effective and efficient applications provided in IaaS services. This approach will help in leading Webbs to achieve its goals References: Gueye, A. D., Sanogo, I., Ouya, S., Saliah-Hassane, H., Lishou, C. (2014). Proposal for a Cloud Computing solution and application in a pedagogical virtual organization. InProceedings of the International Conference on Information Technology, INEER(pp. 349-359). McGrath, M. (2012).Understanding PaaS. " O'Reilly Media, Inc.". Mollah, M. B., Islam, K. R., Islam, S. S. (2012, April). Next generation of computing through cloud computing technology. InElectrical Computer Engineering (CCECE), 2012 25th IEEE Canadian Conference on(pp. 1-6). IEEE. Sadiku, M. N., Musa, S. M., Momoh, O. D. (2014). Cloud computing: opportunities and challenges.IEEE potentials,33(1), 34-36.