It236 Week 2

Web site plan part one. * Tittle: Cocibolca Money Transfer web site. This site will be design for a small money transfer business, in need of a web site to promote their services and to try to enhance their business success. * Site purpose- The purpose of my site is to promote and informed customers about the products and services offered by this small business services. In which customers will be able to see and understand the different products and services in detail; such as pricing on every product and services.By creating and maintaining this site the company, is hoping to gain more customers to use their services. This site will help the company to keep up with today’s business standards. * Key points of this web site- This web site will be focused in providing a customer service and successful customer experience. 1. Detail information- when customers go online, they do not want to make a phone call or email a company to obtain the information that they need about produ cts and services.The goal is to provide ensure that, when a customer goes into this web site easily find answers to any questions. 2. Services- On this site the services offered by this company, will be describe in detail using a good visual design. Having this in mind it is important to have clean and simple design that will stand out from competitors. A great visual design will catch the attention of everyone that logs in; the first impression it is crucial. 3.Contact information- It is essential to provide contact information that a potential customer can use easily. It is ideal to provide more than one contact method, such and email address and also a contact form. 4. Search field- Having a search field will be very beneficial; it can be very frustrating having to go over a few pages of site before obtaining information of a specific service or content. * Target Audience-The target audience will be the Hispanic community that uses the products and services of money transfer busi ness.The local Hispanic community of Miami Dade County especially those from south and Central America that are known to use money transfer services very often. * Pages transition- In this site I am planning to create a uniform look among each page and sections of the site. By reinforcing and identifying elements of the site and create smooth transitions from one page to another by repeating colors and fonts and by using a page layout that allows hierarchical levels. On this site I also think that it is imperative to use all the blank spaces of every pages and section on the site.With the use of every white space on this web site, will guide the readers and it will define each area of the site. * Slogan- Good service is our expertise!!!!! — This slogan will induce the target audience to use the business services, and the slogan drive the site content, because it represent everything that will be presented on the web site. Every service available to help every customer in thei r needs and also to demonstrate the expertise of the business in servicing customers is presented on this slogan. Sources: (Sklar)