It236 Week 2

Web site plan part one. * Tittle: Cocibolca Money Transfer web site. This site will be design for a small money transfer business, in need of a web site to promote their services and to try to enhance their business success. * Site purpose- The purpose of my site is to promote and informed customers about the products and services offered by this small business services. In which customers will be able to see and understand the different products and services in detail; such as pricing on every product and services.By creating and maintaining this site the company, is hoping to gain more customers to use their services. This site will help the company to keep up with today’s business standards. * Key points of this web site- This web site will be focused in providing a customer service and successful customer experience. 1. Detail information- when customers go online, they do not want to make a phone call or email a company to obtain the information that they need about produ cts and services.The goal is to provide ensure that, when a customer goes into this web site easily find answers to any questions. 2. Services- On this site the services offered by this company, will be describe in detail using a good visual design. Having this in mind it is important to have clean and simple design that will stand out from competitors. A great visual design will catch the attention of everyone that logs in; the first impression it is crucial. 3.Contact information- It is essential to provide contact information that a potential customer can use easily. It is ideal to provide more than one contact method, such and email address and also a contact form. 4. Search field- Having a search field will be very beneficial; it can be very frustrating having to go over a few pages of site before obtaining information of a specific service or content. * Target Audience-The target audience will be the Hispanic community that uses the products and services of money transfer busi ness.The local Hispanic community of Miami Dade County especially those from south and Central America that are known to use money transfer services very often. * Pages transition- In this site I am planning to create a uniform look among each page and sections of the site. By reinforcing and identifying elements of the site and create smooth transitions from one page to another by repeating colors and fonts and by using a page layout that allows hierarchical levels. On this site I also think that it is imperative to use all the blank spaces of every pages and section on the site.With the use of every white space on this web site, will guide the readers and it will define each area of the site. * Slogan- Good service is our expertise!!!!! — This slogan will induce the target audience to use the business services, and the slogan drive the site content, because it represent everything that will be presented on the web site. Every service available to help every customer in thei r needs and also to demonstrate the expertise of the business in servicing customers is presented on this slogan. Sources: (Sklar)

Family and Tan Ling Wei

I am an ordinary soon to be 20 years old girl from an ordinary family with extraordinary fantasies. My name is Tan Ling Wei, but since everybody is having a difficult time to pronounce Chinese names, I would rather be called as Zoey. I’m a Malaysian Chinese, and I was born in a big city with big shopping malls – Kuala Lumpur. When I was younger, I used to stay in Bentong which is my hometown in Pahang with my parents together with my grandparents. Since my parents were busy earning for a living, my grandparents were my guardians. Grandpa was my favourite person because he was the one who pampered me the most.He would grant whatever wish I wished for, even if it was the stars in the sky which takes about more than 50,000 years to make the journey. I remembered there was once, my grandpa took me out on a bike to buy me a school bag. I was so young and I did not know how to place my legs on the passenger seat, consequently I hurt my foot by getting it trapped in the bicycl e wheel. I was crying very loudly on the way home because I couldn’t stand the pain and there was a lot of blood. Grandpa’s face was full with guilt when he saw his beloved grandchild got hurt. Eventually, the crying stopped after grandpa’s continuous comforting.The biggest gratitude goes to my mom. She’s not only an ordinary fulltime housewife, but also my dad’s part time personal assistant. On the other hand, she is the one who travels up and down to send me to university and my brother to school. Well, to put it in a nutshell, she has no time for herself at all. When I was 2 years old, I was admitted into the hospital and told that I had bronchitis. She was the one who took up the responsibility to take care of me, staying in the ward with me even when she was pregnant with my brother. A mother’s love is indeed instinctual, unconditional and forever for her child.The closest person when I was young was my dad. He was the one who would pat iently read me poems and stories when I was a baby. Whenever he got back from his work, he would snuggle me in his arms and sing me nursery rhymes. But as I age and hit puberty, our relationship drifted apart. I stopped having physical contacts with dad. Perhaps I was shy since I started noticing changes between females and males. However, the love I had for dad has never changed. Instead of expressing, it lays hidden. Ever heard of love and hate and relationship? Well, that’s the relationship I have with my 17 years old brother.When we were young, we were like cats and dogs, fighting for toys, practically we fight for everything even until today. Even so, blood is thicker than water. Whenever we face any problems in life, we would console each other, and of course be there for each other. My brother and I have one thing in common, that is we love playing computer games. Whenever there’s free time, both of us would spend time playing Blackshot together either as team m ates or rival to kill the time. Which girl would ever play computer games? That’s the common question whenever I come across to any of my friends.Well, that would be me. The reason why am I so boyish is because when I was a toddler, I mixed mostly with my cousin brothers. When I finally got into a primary school, my friends were all boys, because they were less dramatic. During the recess time, the boys would invite me to the field for football. Overtime, my character died hard and hence the boyishness and clumsiness. I love to read since I started my high school. According to one of my Indian good friend, my English was very bad when I was in form 1. We still laugh about it today whenever she tells the story of me speaking broken English in class.I started mixing around with the English educated friends to improve my English. Whenever I’ve difficulty understanding any English vocabulary, I would reach out to my friends and ask for an explanation. Furthermore, I starte d to build up the interest in reading. In the year 2008, when I was in my form 3, Twilight Saga had become famous as a romance novel about vampire love story. Since then, I started to have crazy fantasies of becoming a vampire as I could be an immortal and that I could keep my youth forever. As silly as I could be, reality is always cruel. No one can ever live as an immortal.Everyone’s life will come to an end eventually when the time comes. Well, that’s my autobiography, a really simple one but of course, there’s much more in life that I couldn’t express in words here in this essay. I believe nobody is perfect. Everyone has their own flaws, so do I. Life is just like a roller coaster with ups and downs. It just boils down to every individual on how they deal with it. Last but not leaset, I would like to end with a favourite quote of mine about life, â€Å"Life doesn't require that we be the best, only that we try our best. †- H. Jackson Brown, Jr.

Use the Theory of Constraints and Activity-Based Costing to Determine Essay

Use the Theory of Constraints and Activity-Based Costing to Determine the Optimal Product Mix Decisions - Essay Example Broadly, expanded ABC approach, TOC based approach and the multi-factor approaches have been discussed which have deeper implications in designing an optimal product mix for a manufacturing entity. Expanded ABC based Model The shortcomings of traditional costing to incorporate production process are mainly encompassed by Theory of Constraints (TOC) and Activity Based Costing (ABC). Production decisions become quite convenient when they are facilitated by the paradigms of TOC and ABC gelling together (Kee). Apparently it seemed as if the both of these paradigms have the nature of competing with each other in assisting production decisions. However, later on when their strengths and limitations were analyzed, a complementary view of both the paradigms came into effect. If the product cost obtained under ABC, is incorporated with the availability of the physical resources, a comprehensive model of production process can be developed which can facilitate the production decisions by implementing the principles and guidelines of the Theory of Constraints. Mixed-integer programming is the framework which is used to integrate the product cost estimated under ABC with the availability of physical resources along with the production capacities. The major benefit provided by the mixed-integer programming is the effectiveness of decisions relating to marketing and production. With the help of the expanded model of ABC, a firm can evaluate simultaneous results of product cost, availability of physical resources and the marketing opportunities in order to identify an optimal product mix. The other major benefit of expanded ABC prog ram includes the identification of bottleneck resources and their economic impacts upon the firm’s production process. Identification of excess resources is also a hallmark for the expanded ABC approach due to which those excess resources can be deployed elsewhere to enhance the overall productivity of the firm. Lastly, the program for continuous improvement can also be identified and applied which can enhance the potential productivity and profitability of the firm because of the implementation of expanded ABC approach. Besides the advantages of the expanded ABC approach, there are different sorts of limitations attached with the implementation of this approach. Expanded ABC approach takes into consideration the quantitative effects of the revenues, product cost, availability of resources and the production capabilities. However, in order to design an optimal product mix, qualitative factors also play their significant part over which the expanded ABC approach remains silent . As a result, expanded ABC approach barely manages to provide only partial information regarding the marketing and the production decisions. Another limitation of expanded ABC is the usefulness of the reliance of this approach towards estimates and assumptions regarding the business activities of the firm over a certain time period. There is a strong dependency of the usefulness of the decisions taken under expanded ABC approach on the accuracy of the estimates and assumptions used by the firm. Lastly, the cost of implementing expanded ABC model can turn out to be on a higher side because of the substantial amount of time and effort required in its implementation, analysis of the results inferred from the mixed-integer programming and other related activities. However, it is important to note that the cost of

Promotional Campaign Olympenergy the energy drink Research Proposal

Promotional Campaign Olympenergy the energy drink - Research Proposal Example The health and energy drinks sector is the most promising, profitable and growing segment in the UK (Reuters, 2008). Accordingly Unilever plans to launch its new energy drink during the London 2012 Olympics which would give the brand a good start. This product will be labeled Olympenergy and would be an energy drink, basically a sports drink without artificial sugar. This sport drink would also be beneficial for the older generation as it would reduce muscles and joint aches. It would help the viewers of the Olympics by providing cognitive support. The energy drinks market in the UK has very high potential. This is evident from a report which says that an energy drink with an Asian ant as its principal agent made a successful entry in the UKs stimulant drinks market (Functional Ingredients, 2002). This drink raises the energy level, fights ageing, and enhances sexual vigour apart from fortifying the different systems in the body. Moreover, the energy and sport drink market is thrivin g in the UK with 484 million litres drunk in 2008 (Williams, 2011). Energy drink producers are generally targeting the young and active consumers. The campaign for plan to leverage the maximum promotional benefits is presented below. 2. Marketing strategy The marketing strategy of consumer goods has undergone a change due to internationalization and globalization. Marketing is not just restricted to adjusting the elements of the marketing mix. Today products marketing demands services being extended to the consumers, and services have extended elements of marketing mix. The marketing campaigning would include several tasks such as taking into account the issues of standardization and adaptation. 2.1 Standardization and... Unilever markets its products in all markets including the developed and the developing countries. Standardization means that the same marketing strategy is applied in all markets without considering the local factors. Standardization means identical product lines at identical prices through identical distribution systems with identical promotional programmes. Standardization can bring about significant benefits but this can be feasible if the markets and the consumer behavior are homogenous. Markets are supposed to be homogenized because of advanced technology in communication and information systems but heterogeneous cultures, political systems and economic conditions across borders makes this task difficult. Standardization is a product-oriented approach and not a customer-oriented approach to marketing. Product focus can blind the company to the consumer needs and wants. Standardization ignores the customer needs and the focus is on reducing the product variables. Cultural differ ences and competitor strategy are also important factors in devising the marketing strategy of such products. Thus, local adaptation becomes essential in devising the market plans.

Why might the cost of capital fall if financial markets are no longer Essay

Why might the cost of capital fall if financial markets are no longer segmented What evidence is there of this effect - Essay Example Last two decades witnessed greater segmentation of financial markets. The major causes of increased financial market segmentation can be attributed to economic and regulatory barriers that raise difficulties in full market integration. In the opinion of Buch (179), although direct regulatory restrictions such as capital controls to financial market integration have been eradicated, some complex forms of indirect regulatory controls are still in force. When the financial markets are largely concentrated, it will certainly increase the costs associated with international financial transactions. This paper will discuss why the cost of capital falls if financial markets are no longer segmented. Factors affecting cost of capital From a company’s point of view, the return on investment which is required to satisfy the investor’s interests is called cost of capital. Cost of capital consists of several factors such as equity capital, debt holders, and hybrid securities (Cost of capital). In order to understand the fluctuations in cost of capital associated with financial market segmentation, it is necessary to evaluate the factors affecting cost of capital. There are controllable and uncontrollable factors that affect cost of capital. A. Controllable factors As the term indicates, the company has a control over these factors and it is grouped into three such as capital structure policy, dividend policy, and investment policy. 1. Capital structure policy As discussed above, equity capital is a component of cost of capital. When more equity is issued, normally, cost of equity increases and thereby cost of capital. A similar process repeats when more debt is issued. 2. Dividend policy The dividend policy affects the cost of capital and it can be controlled by adjusting firm’s payout ratio. Since the firm has control over its payout ratio, MCC schedule’s breakpoint can also be effectively changed (CFA level 1- Factors affecting the cost of capit al). 3. Investment policy When a company formulates investment decisions, it deals with some degree of risk and it causes to change the structure of cost of debt and cost of equity. Consequently, it produces a proportional change in cost of capital also. B. Uncontrollable factors It also affects the cost of capital and the company has no control over these factors. It mainly includes level of interest rates and tax rates. In the view of Kapil (280), economic and market conditions also contribute to the change in cost of capital and these elements also fall under the head uncontrollable factors. 1. Level of interest rates â€Å"The level of interest rates will affect the cost of debt and, potentiality, the cost of equity (CFA level 1†¦..)†. For instance, level of interest rates has a direct impact on cost of debt by which an increase in interest rates causes a proportional increase in cost of debt and which in turn increases cost of capital. 2. Tax rates Cost of debt afte r taxation is clearly affected by changing tax rates. When tax rates increase, it is obvious that cost of debt would decrease further causing a decline in cost of capital. Lack of financial market segmentation and cost of capital fall When national financial markets are largely segmented, it becomes small and inactive. According to Errunza and Miller, as a result of this increased capital market segmentation, most of the domestic investors holding large number of local shares were included in these concentrated segments. The authors argue that this situation led to the rise in cost of capital. According to this argument, cost of capital falls if financial markets are no longer segmented. In the opinion of Buchanan (as cited in The trade news), if the capital market traders have good knowledge

Developing tourism product in souq waqif Essay Example | Topics and Well Written Essays - 5250 words

Developing tourism product in souq waqif - Essay Example Such is the global scale of tourism that the WTO currently publishes annual tourism statistics for around 200 countries. Reflection of this dramatic growth in scale and scope, tourism’s global economic contribution has also become increasingly significant. c) Creation process: this process requires not only the existence or creation of infrastructures, facilities and services but also the development of specific activities or experiences. The result of the process can be seen as the tourism supply of a destination. d) The communication stage: once tourism supply is created, there will be functional and emotional benefits that can be communicated to markets and target audiences through the creation of an image and the correct positioning. The values provided by the product should also be communicated and promoted to stimulate consumption. After the four stages, there is the final stage which is the result stage. It is in this stage that the consumption of tourism products in a destination is done by the tourists or buyers of the product. It is important to note that tourist destinations contribute a lot of revenues to their respective owners. For this reason, it is imperative that all such destinations are guarded against barriers that would hinder the coming and subsequent staying of tourists. One such pace that needs urgent rethinking is the Souq Waqif which is an impressive tourist destination but is however faced with the problem of inadequate parking space. More and more tourists would like to visit this destination but the problem of parking space is a major hindrance to their coming. This paper therefore provides a comprehensive discussion on the techniques and procedures that can be adopted in this destination for it to be marketed as an impressive tourism product. Tourists always overcrowd Souq Waqif whci makes them feel uncomfortable and therefore they cannot

Business Essays on Cathers novel O Pioneer Dissertation

Business Essays on Cathers novel O Pioneer - Dissertation Example As against the traditional roles, Alexandra is one of those females who is visionary and artistic and has skills more trusted by her father then her brothers who are ego centric, typical males claiming right over the property she made. The story revolves around Alexandra and her three brothers. Emil who is her youngest brother and is sent to study by Alexandra is quite close to her, and they share a quite deep understanding. In fact, Alexandra’s close relation can only be identified with three main characters: Carl, Marie and Emil. The story gets twisty when Emil and Marie, (who is already married to Frank) falls in love with each other and are caught by Frank who shoots them. However, the end to the novel is rather shocking as per Alexandra’s response to the death of her loving brother and her close friend Marie, because she forgives Frank. This reaction seemed appalling because Alexandra loved Emil too much to forgive his murderer so easily, but there are a number of reasons behind her decision. One of the most important reasons relates to the fact that Alexandra knew what type of person Frank was, and she was never quite fond of him as a person, but she also knew that Marie crossed her limits and by keeping relations with Emil, she broke the ties of piousness and virtue as she allowed herself into an act of adultery. Emil and Marie did wrong and Frank even though he murdered them, just did what he was expected to do being the person he was and the ugly life he lived and gave to Marie too. So Alexandra could draw out the conclusion that Emil and Marie were to be more blamed then Frank was to this murder. She had sympathies for Frank, who lived in a town which was foreign to him and had no friends or family here but just Marie who cheated him and pushed him into committing this crime. Also, when she went to visit Frank in jail she realized that Frank was paying the most penalty for a sin more attributed to Emil and Marie then Frank because the co nditions in jail were too negative and he did not deserved to live in such awful conditions. Alexandra’s decision to release Frank was influenced by the type of life she had lived. She dedicated her life to her land, in nurturing and prospering it and in doing this, she somehow neglected her feminism. She devoted all her love and care to the land and in a way she lost her feelings towards the opposite gender, the feeling of attraction, of liking and loving or even understanding the sexuality and erection which existed between Emil and Maria. This side is called her blind side in the novel. Spending all her love to the land left no capacity in Alexandra to understand the sexual feelings or erection which is aroused between opposite sexes and so she could understand Frank more than she could understand feelings of Marie. Furthermore, even though being independent and strong in character, Alexandra is described to be a religiously obedient person who believes in following custom s and confirms to the teachings of The Bible. She clearly disregards Marie breaking the oath and promises she made when getting married to Frank and this feeling gets even stronger because of her surpass of the feeling of love and attraction. Alexandra was asexual by her character because of having no relation with any guy

Estate Planning Research Paper Example | Topics and Well Written Essays - 1500 words

Estate Planning - Research Paper Example Without a comprehensive estate plan, a significant part of the work you've done throughout your life, both at your job and with your investments, can be lost or given to unintended beneficiaries" (InvestorGuide.com). Estate planning is also important for recipients of social security benefits as "receiving an inheritance may alter his/her social security entitlement. This is particularly prevalent when one member of a couple dies as the survivor is then treated as a single person with lower thresholds under income and assets tests. This means that the levels of assets and income at which the pension starts to reduce and ultimately ceases are reduced which may result in a lower pension or even a complete loss of pension for the beneficiary" (Social security estate planning implications ). Now there are more than one way of planning your estate, especially what to expect after death. The most popular of which is the last will and testament. However, recent developments in finance provides estate planners a better way of handling their estate, that which entails lesser cost, direct or indirect to the heirs: trusts and superannuation. In this particular paper, we will show the many ways in which trust and superannuation supersedes the benefits of the estate planner and their heirs; both through current literatures and through analysis. "A trust is an arrangement under which one person, called a trustee, holds legal title to property for another person, called a beneficiary. You can be the trustee of your own living trust, keeping full control over all property held in trust. A 'living trust' (also called an "inter vivos" trust) is simply a trust you create while you're alive, rather than one that is created at your death" (Nolo). One good thing about living trust is it helps one evade probate, helps reduce taxes and also sets up a long-term property management (Nolo). Trust Versus Will "The Trust owns the legal title to the property in it while you are still alive, and since a Trust does not end at your death, it will still own the property when you die. You put instructions in the Trust for how the Trustee, or person controlling the Trust, should distribute the Trust property, and the Trustee will carry out those directions" (FreeAdvice.com). One important feature about the trust is it can be distributed without necessarily going through the probate process - a "legal process which inherited property goes through in order to transfer the title of the property from the decedent to the beneficiary" (FreeAdvice.com). The main reasons why trusts are advantageous especially for the high net worth individual is it is far less expensive to administer (FreeAdvice.com). On the other hand, "a will is a document that transfers property to others after your death. Because you still own the property at the time you die, all the property transferred in the Will must go through the probate process, which is often slow and costly" (FreeAdvice.com). Below is a summary of the advantages of a trust over a will: Avoid probate - Unlike

In what way is the historical and political context of Thucydides and Essay

In what way is the historical and political context of Thucydides and Machiavelli relevant for an interpretation of their writings - Essay Example Contemporary foreign policies and the disregard for law were the reflections of the Thucydides and Machiavelli’s political powers and their emphasis on the US foreign policies. They wanted to carve a niche for themselves in the American history and they achieved this by exhibiting it in their writings. Their writings were closer to reality and this paved the way for their success. Realism is not a new concept and this was adopted by the authors who emphasize on the historic incidents and happenings. This was held by Thucydides and Machiavelli which helped them in proving themselves a realist author. Thucydides and Machiavelli were considered to be the most popular historians and the reason was the way in which they treated law and political aspects of the government. Each and every part of their writings focused on the disregard for law and ethics that was followed in a country. This created a wave of fear among the residents of almost all the countries and the neighboring countries also felt the impact of the problem. Though they lived several decades before the independence of most of the nations, they are still popular due to their contribution to the history of their respective nations. Their political life also influenced other countries apart from their native countries. Their influence is still felt in most of the nations were their principles and political ideologies are being followed. Thucydides and Machiavelli are considered to be the fathers of political realism as they showed the political system of a country in a different dimension. The way they balanced a country’s government and political system and exertion of power made them the most sought after leaders of the country. They turned in to realist authors only after proving their mettle in the political system. (Thucydides, 1985). Their writings purely reflected their political experience and the way in which they dealt with the political problems and

Hamlet’s Values Prevail Essay Example for Free

Hamlet’s Values Prevail Essay Mark Twain once stated, â€Å"It is curious curious that physical courage should be so common in the world, and moral courage so rare.† The zealous struggles between internal and external gratification and somatic and ethical honour have incontrovertibly led to man’s continual battle for integrity – pride versus ethics. Religious teachings impart that one show respect to all and utilize the power of oration to convey ideologies; yet religious crusades have instigated the bloodiest and most deadly battles in human history. Man’s universal and timeless question asks whether it is ethical to defend one’s honour through brutality or if the use of language and moral lessons are sufficient to deliver the message. Analogously, William Shakespeare’s The Tragedy of Hamlet bequeaths enlightenment to its audience of the universal beauties and faults of mankind on the comprehensive debate of integrity. The tragic hero, Prince Hamlet of Denmark, vies to comprehend his uncomfortably altered environment, while he relentlessly endeavors to seek morality, logic, and reason in a world where corruption and greed autonomously dictate action. His mother’s precipitous remarriage, the tormenting death of his father, and the forsakenness Hamlet feels from those he held close lead him to render epiphanic cognizance. Shakespeare’s use of soliloquys bestows unto the audience a voyeuristic view into Hamlet’s personal meditations, highlighting Hamlet’s introspective state. Though his vulnerability and pathos at times render him ineffectual and indecisive, it is purely reflective of his humanity and that is what entices him to the audience. Hamlet is in an internal battle with the imperfections of the world around him. In the hypocritical nation of Denmark, Hamlet is thrust into witnessing indecencies, both externally and in his own home; thus Hamlet’s lack of action is conjured not by feebleness of character. It is the moral contradictions and duplicity in the world before him that hinder his actions; he operates therefore with ethics, prudence, and wisdom. Heroic valor sets Hamlet apart from the supplementary nobility in Denmark. After the enigmatic death of the erstwhile King Hamlet Senior, goes unquestioned, Hamlet’s morals compel him to seek answers. Before Hamlet can pursue the truth he must however come to terms with his mother Gertrude’s remarriage to his father’s brother, Claudius. Disappointment in his mother and grief for his father, lead Hamlet to his first soliloquy, wherein he describes the consequences of suicide and his mother’s immorality. Even in his melancholia Hamlet understand the magnitudes of â€Å"self-slaughter,† as â€Å"the Everl asting [has] fixed / his canon ‘gainst† it (1.2.135-136). His ability to look past the superficial transient benefits of iniquitous actions helps Hamlet to stay firm in his beliefs throughout his journey. Though dismayed as to how â€Å"rotten in the state of Denmark† it is, Hamlet expresses his emotions by reacting to his surroundings in a gallant manner (1.4.90). Upon meeting the ghost of the late King, Hamlet is incensed by the horrific crime his â€Å"uncle-father† has committed (2.2.399). However, Hamlet does not immediately take the words of the ghost as factual; in his second soliloquy he concludes â€Å"the spirit that [he has] seen / may be a devil† and that he cannot trust him without evidence (2.2.627-628). Hamlet decides â€Å"the play’s the thing / wherein [he will] catch the conscience of the king† (2.2.633-634). Hamlet realizes the depravity of slaughtering a man based on the conjecture that he is a murderer. He refuses to place such marginal worth on an individual life as to take it without knowing the truth. In the most famous soliloquy of all the Shakespearean plays, Hamlet debates the value of life and the consequences of death; Hamlet asks â€Å"to be or not to be† (3.1.64). Realizing that death is a misleading and temporary fix, as one knows not of what lies hereafter – possibilities of eternal suffering from â€Å"the pangs of despised love† and life’s unanswered questions – Hamlet concludes â€Å"conscience does make cowards of us all† and with over analysis action is lost (3.1.74-96). Though the ghost’s words attest to be true as the players reenact the murder of the late King Hamlet in The Mousetrap, Hamlet waits to execute his plan. Morality often stifles one’s acceptance and trust in others. As his family has forsaken him, his childhood friends Rosencrantz and Guildenstern comply with the will of the king to remove him, and those living within the walls of Elsinore Castle perceive him to be insane, Hamlet has but one true confidant – Horatio. Hamlet’s most enlightening epiphanic moment comes as he prepares for the match against Laertes; he finally untangles the webs of deceit which have been clouding his moral judgment. He responds to Horatio’s worry for the battle’s conclusion by telling him, â€Å"not a whit, we defy augury † he further explains, man does not control fate; if it is meant to happen, it will (5.2.231-238). Hamlet has hitherto looked at life like a slow moving game of chess, evaluating each move he makes by weighing the consequences of the subsequent moves; he now understands he must leave his fate in the hands of providence. Hamlet’s dawdling journey comes to a rapid close in the final act of the play. During the match against Laertes Hamlet is made witness first hand to his â€Å"uncle-father’s† crimes; Claudius accidentally murders both Gertrude, with the wine he had poisoned for Hamlet, and Laertes, by the poisoned sword intended for Hamlet. Hamlet no longer stands idly by whilst the injustices of Claudius tear his country down. Though he too is poisoned by Laertes’ blade, Hamlet fights for the justice of Denmark and slays Claudius once and for all. The tragic resolution leaves a bloodstained Denmark distraught and uncertain, yet the heroic legacy of Hamlet’s valor and morality live on. Horatio recounts Hamlet’s tragic tale as Fortinbras of Norway captures Denmark. Hamlet is buried â€Å"like a soldier to a stage, / for he was likely, had he been put on, / to have proved the most royal† (5.2.442-444). Though Hamlet never wishes to be king, his pure humanity and strong morals prove to manifest his capabilities, even after death. It is integral for any actor playing the role of Hamlet to be well versed in the characteristics of his Hamlet predecessors, and to embrace their qualities while learning from their frailties. Whether on stage or on film, Hamlet is one of the most challenging roles for any actor to play. Two contemporary silver screen adaptations of Hamlet by Kenneth Branagh and Franco Zeffirelli portray the young Prince as a grieving individual vying to keep his virtue as corruption ensues. Branagh presents Hamlet’s famous â€Å"To be or not to be† soliloquy as the cinematic essence of the unraveling of Hamlet’s layers. Hamlet questions the meaning of right and wrong, while searching for his own purpose within the mirrors. Unfortunately for Hamlet, the mirrors neither hold truths nor divulge answers, thus he is left feeling a forsaken sense of betrayal. Branagh’s acting and directing are impressive in this scene, his emotions depict Hamlet’s internal conflict; he attempts to keep hold of his morals in a world void of any such ethics. Zeffirelli’s interpretation of Hamlet’s renowned â€Å"To be or not to be† soliloquy captures a darke r side the tragic hero. Though Mel Gibson’s superb acting highlights Hamlet’s emotional conflict of where he morally stands, the distrait directorial choice to locate the scene in the family crypt conveys too nefarious a mood and is confusing to the audience. Zeffirelli’s redemption comes in a glorious form his interpretation of Hamlet and Horatio’s conversation in the play’s final act. Zeffirelli shows an excellent understanding of the play’s overall purpose. He depicts Hamlet’s epiphany as a monologue rather than the end of a discourse between friends. By omitting Horatio from the latter portion of this scene, the audience is able to see Hamlet’s shift in perspective develop on its own. Hamlet overlooks the ocean and its horizon as he decides let his fate rest in the ebb and flow of life. Contradictorily, Branagh, using Shakespeare’s original context, does not enhance the viewer’s perception of Hamlet’s conflict. Rather Branagh chooses to show the intimate relationship between Hamlet and Horatio. Kenneth Branagh’s brand of symbolism in â€Å"Hamlet† delves into the true meaning beneath the pages of Shakespeare’s written word. He surpasses the usual film adaptations of a drama, which fail to provoke the imagination. He probes the audience with strong symbolism forcing thought, questioning, and imagination beyond the physical. Franco Zeffirelli, dissimilarity attempts to engage the viewer by shortening the scenes and speeches apropos to the common Hollywood adaptation. While the pace may be more exciting, it loses in cinematic depth. A great production of Hamlet incorporates the strife between the external forces pulling man from his values and learned morals. Hamlet should be portrayed by his struggle to protect his humanity while those he cares for try to strip the essence of morality from him. As Hamlet traverses grief, the actor should have the emotional depth to connect with the viewer, and versatility to surpass the realm of pure poignancy to enter profundity. Hamlet’s instructions to the players should be heeded by any director â€Å"let your own / discretion be your tutor. Suit the action to the / word, the word to the action, with the special / observance, that you overstep not the modesty of / nature† (3.2.17-21). Plays should convey a universal struggle of man and act as a window to the natural world, where the audience members are permitted to view the intimacies of a society contrasting their own – to this rule, Hamlet is no exception. Works Cited Hamlet. Dir. Franco Zeffirelli. Perf. Mel Gibson, Glenn Close, and Alan Bates. DVD. Hamlet. Dir. Kenneth Branaugh. Perf. Kenneth Branaugh, Julie Christie, and Derek Jacobi. DVD. Shakespeare, William. Hamlet. Ed. Barbara A. Mowat. Simon Schuster, 2003. Print.

Philosophy Essays Platonic Epistemology Socratic

Philosophy Essays Platonic Epistemology Socratic Platonic epistemology seeks answers to key questions regarding the nature of reality, man, mind/soul, knowledge, being and becoming. The nature of this paper allows only the broadest brush strokes across the Platonic canvas. However following a brief introduction in which I will discuss the Socratic method and its influence on Platonic philosophy. Plato like his predecessor and mentor Socrates, aimed to identify the world around him using a more in depth methodology, from others that had been employed previously. The more Humanistic nature of Socratic enquiry was in marked contrast to the pre Socratic Naturalist approach. In The Republic Plato sets about an examination of specific concepts presented as a serious of dialogues or in a dialectic style. Through various metaphors and dialectic prose Plato delineates theories of reality (including the world of forms and being), the doctrine of Recollection, the roles of dialectic and aporia, and the tripartite structure theories of man and state. Benjamin Jowett in his edition of The Republic suggests the greater aim of Platos work is the â€Å"search after justice† embodying the fields of reality, man and knowledge discussed â€Å"On the basis of proverbial morality by Socrates and Polemarchus then caricatured by Thrasymachus reduced to an abstraction by Glaucon and Adeimantus† all based on the constructs of man and state as delineated by Socrates Influenced by his mentor Socrates and other Greek thinkers mentioned by Jowett. Platos work is still applicable today in a priori philosophies; Idealists concepts such as the tripartite nature of Man and State would have remarkable relevance in modern political theories including Utilitarianism and Communisms. Andrew Levine in his book Engaging Political Philosophy postulates: â€Å"Rousseaus investigation in The Social Contract was the realm of Platonic ideas or forms in contrast to the world of appearances, where de facto legitimate states exists† Any discussion on Platonic epistemology must inevitably weigh the influence of the Socratic school. Platos Socrates is the key to understanding the complexity of Platos thought. Socratic contrarianism and its methodology of aporia, a sort of constant intellectual [foundational] doubting, left Socrates free to claim that he was the wisest of men and was at the same time ‘wise in no way great or small. Platos later theories and epistemology would develop with Socrates almost rebellious dialectical style, questioning the accepted traditional beliefs of Greek intellectual society. (The historic Socrates stood trial and was sentenced to death for preaching his philosophy publicly; he refused to discontinue the practise) Platos adoption of Socratic contrarianism pervades much of his writings, especially in concepts as fundamentally abstract as his denial of knowledge through empirical observation; As witnessed in the Theaetetus when the Socratic midwife prepares to assist the young Theaetetus with his labours while delivering a reply to Socrates question â€Å"what is knowledge.† When questioned Theaetetus equates knowledge with perception, after intense dialectical questioning, during which Socrates successfully refutes arguments that perception is (biconditional) knowledge Theaetetus finally agrees, (with restrictions) that perception is not knowledge. So commences the search for an answer to the question Socrates asks, â€Å" what is knowledge?† Plato rejected all empirical claims to understand the true nature of knowledge â€Å" Knowledge is not constituted by sense impressions, but by the inferences we make about them, by that means being and truth are attainable, in the other way it is impossible† In the Theaetetus Plato demonstrates the concept of being as â€Å"fundamental and universal† Socrates points to the specialization of bodily sense organs. If we ask which organs enable us to formulate opinions or judgements that range across more than one field of sense-experience, we cannot identify such a grouping. â€Å"the things you perceive by means of another for example, that objects of hearing can not be objects of the seeing and vice versa?† The possession of mathematical knowledge or the ability to formulate judgements does not reside in some empirical â€Å" Sorting office†, Socrates states in the Meno, â€Å"Then knowledge is related to what is and knows what is and is as it is. The objects of mind are eternal; those of the senses always changing. Knowledge never changes; opinion, which is not tied down, is subject to change.† It now seems clear that what the mind knows is being, that which is eternal and unchanging, while the senses inform us concerning the â€Å"intermediate flux† The realm of being is comprised of ideas or forms and that of becoming by changing things. â€Å"Aporia and refutative cross examination serve to purify ambiguous formulation by excluding false and misleading interpretations and opening the path to true ones† reflects Rosemary Desjardins, in Logos in Platos Theatetus. Platos dialogues may indeed be aporetic but by subjecting both his interlocutors and readers to elenchus and meiutic method he hopes to lead from gross perceptibility to finer cognition. The relentless inquisitiveness of the Socratic method in conjunction with aporia lends to a degree of abstraction in the nature of Platos philosophy (referred to in Jowetts introduction to The Republic) evidenced by the allegory of the cave, the doctrine of recollection, the nature of reality, the concept of the divided line, and the theory of forms. The allegory of the cave allowed Plato to postulate several ideas archetypal of Platonic philosophy. The allegory of the cave describes the limit placed on mankind, by an over reliance on sensory perception, and the subsequent systems of knowledge that relied on empirical evidence alone to deduct truths. For Plato, the resultant effect of mans self-shackling (empirical observation) is described in Book VII of The Republic. Plato views mankind as: â€Å"living in a underground [den] which has its mouth open towards the light and reaching all along the den; here they have been from their childhood, and have their legs and neck chained so that they cannot move, and can only see before them, being prevented by the chains from turning round their heads† Plato does not give a finite explanation of enlightenments form nor does he give an example of reality, what he demonstrates in the allegory of the cave is a clear method or path, that man and society must pursue to achieve deeper knowledge of reality. Like the prisoners emergence from the cave, enlightenment at first will be difficult to understand, like the temporary blindness they suffer when first exposed to sunlight, its an arduous path that takes time, patience, temperance and practice, with the temptation for a return to former ignorance always present. Ignorance when lifted will deliver us into the Real world of philosophy with man finally comprehending his own place on the path to true knowledge. Plato delineates this movement with mathematics through the image of a straight line. He divides this imaginary line into two unequal segments, the large segment represents the intelligible world, and the smaller the visible world. He further divides these segments in the same ratio as his first division. The division in the larger segment represents the world of higher and lower forms (ideas). The division in the visible world represent visible objects and the lowest segment represents their shadows and reflections (imagination). For Plato the line represents the levels of cognition available to man and society. Socrates avowed mission was to educate the Athenian populace up until the last days of his life. He likened his mission to that of a gadfly, ‘stinging the lethargic Athenian horse into wakefulness through the application of philosophical dialectic (Socratic method) Plato believed if entered into in good faith, this method would ensure a cognitive assent along the divided line. He believed until individuals and society, collectively questioned the political, ethical, and moral status quo, conciousness would remain in bondage much like the prisoners restricted mechanical life in the cave. Answering his critics regarding the phenomenon of knowledge Plato states that the soul is immortal â€Å" the soul, since it is immortal, and has been born many times, and seen all things both here and in the other world, has learned every thing that is† Plato offers proof of the souls immortality, in the Phaedrus he postulates that its the nature of the soul to initiate its own changes, in effect to be self moving, rather than moved by an outside agency. Therefore the soul cannot be destroyed nor can it come into being. ‘It was not, nor will be, but always is, one whole continuum. (Parmenides.) To contemporary ears the Platonic soul bears great similarities to the Christian Soul unlike his Doctrine of Recollection or anamnesis; Platos Socrates denies his own wisdom; in the Apology he states, â€Å" human wisdom is worth little or nothing† he merely asserts that he is a â€Å" midwife† assisting in the â€Å"rebirth† of knowledge lying dormant in the mind Opinions proven wrong in the course Socratic investigation, does not demonstrate lack of knowledge, but rather, the clouding of mind on account of sensory perception. Platos Socrates asserts that dialectical investigation (with its constant questioning) would lead the inquiring mind towards clues, allowing it a recollection of what was already known through the many cycles of rebirth. Although considered a Platonic absolute the Doctrine of Recollection cannot be contested or proved. Platonic abstraction, denies legitimate validity to Empirical investigation. The a priori solution given by the slave boy in the Meno to the mathematical question posed by Socrates, hardly resolves this problem. Tying into the Doctrine of Recollection and the minds compromised judgement on account of sensory perception, Platos Theory of forms plays a greater role in the Allegory of the cave, where the impressions cast on the caves wall are believed to be real. For Plato the shadows on the wall were a reflection of empirical reality, which in turn was a reflection of a Reality whos dwelling lay in the realm of Forms (ideas). Platos theory of Forms is base on the notion that all things in the world share in common with a greater abstract (ideas) that in turn embodies all things in the empirical world. For example a small red chair, sharing certain physical characteristics in common with a large white chair, is not a real chair, but the perception of the abstract â€Å"chair† in which the white chair and all other chairs mimic. Plato translated his notion of the intangible into the Tripartite nature of man; man Plato contended, was comprised of physical material (the body), and the abstract immaterial (soul and mind). While co-dependant, the two parts ¾ matter and form ¾, function separately of each other.

How Romanticism Changed Societys Way of Thinking Essay -- Romanticism

To understand how Romanticism changed the way society thought, you must first understand the meanings and reason behind the movement. The Romantic Movement in the late 18th and early 19th centuries was described as a movement in the history of culture, an aesthetic style, and an attitude of mind. (Fiero) Romanticism provided expression of their thoughts and ideas toward their own societies, which was in effect predominantly in Europe and in the United States. The movement was a reaction to the Enlightenment which provided strict ideology and rationalism. The Church had much to do with the Enlightenment seeing as if religion and the importance of God were incorporated into most aspects of their culture. Thus, Romanticism was a response to the Enlightenment Movement and their religious ideology. Romantics began to believe that it was important to be in touch with your emotions. Romanticism was viewed as an assertion of intuitive individualism and the primacy of feeling. (Fiero) These ideas lead to more detail and expression in art. Portraits are perfect examples for the subject of the individual because in portraits you can see what the person was feeling. Artists typically painted as a reaction of what was going on around them and portraits gave them the opportunity to express what their society was like. Traditionally, records of individual likeness, portraits became vehicles for expressing a range of psychological and emotional states in the hands of Romantic painters. (Galitz) In the book Toward a Theory of Romanticism the author Morse Peckham gives his own idea on the theory of Romanticism. He gave his opinion on the theory of romanticism because he proclaims that while there is a definition for the romanticism movement, ... ...lt good about themselves as human beings. Because they acquired this mindset, they used their instinct to form opinions on issues that they dealt with at that time. People’s morals changed because of Romanticism and that changed the mentality of individuals for the better. Without individuality, society would yield all excitement and become very dull. Works Cited Galitz, Kathryn Calley. "Romanticism". In Heilbrunn Timeline of Art History. New York: The Metropolitan Museum of Art, 2000–. Fiero, Gloria K. The Humanistic Tradition 6th ed. Vol. II New York: McGraw Hill, 2011 Print. Gleckner, Robert F., and Gerald E. Enscoe. "Toward a Theory of Romanticism." Romanticism; Points of View. Englewood Cliffs, NJ: Prentice-Hall, 1970. Print. Curran, Stuart. The Cambridge Companion to British Romanticism. Cambridge [England: Cambridge UP, 1993. Print.

Manipulation In Othello And Dr. Faustus Essay -- essays research paper

The art of deception   Ã‚  Ã‚  Ã‚  Ã‚  The art of deception many times changes the current conditions or plays a significant role in the end result of literary works. In Othello and The Tragical History of Dr. Faustus shows how deception changes the identity of individuals and the outcome of certain events. There is a juxtaposition between the characters of Iago and Faustus, whom use their human autonomy to manipulate the sequence of events in each work. By deceiving themselves or the characters around them there becomes an absolute play on words and actions, wherein the identity and outcome is strengthened or lost.   Ã‚  Ã‚  Ã‚  Ã‚  Iago wishes to be Othello and this becomes apparent in his discussion regarding Cassio promotion, his social status, and his own identity. Iago seems to deceive himself, by wishing he were Othello and by doing so he almost believes he is Othello. Shakespeare states: â€Å"Were I the Moor I would not be Iago,† begins Iago abolishing his own identify to fulfill his desires to be another person (line 58). Stephen Greenblatt discusses the possible meanings of Iago role-playing briefly in Act 1 and states:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Were I the Moor, I would not be Iago, because The â€Å"I† always loves itself   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  and the creature I know as Iago hates the Moor he serves or, alternatively,   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  because of the Moor I would be other than I am now, free of tormenting   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  appetite and revulsion that characterize the servant’s relation to his master   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  and that constitutes my identify as Iago. (235-36)   Ã‚  Ã‚  Ã‚  Ã‚  Iago appears to manipulate his own thoughts regarding Othello and by doing so it directs him as to what identity he holds. By imaging himself as Othello he is able to see the opposing outcomes of himself in regards to Othello, therefore he construct his own identity by furthering his manipulation.   Ã‚  Ã‚  Ã‚  Ã‚  Iago deception is furthered in his conversation with Roderigo and states: â€Å"But I will wear my heart upon my sleeve/For daws to peck at, I am not what I am,† showing he’s not what he appears to be ( line 65-66). Iago’s l... ...eatrical illusions shaped by human subjects† and â€Å"those subjects are themselves fictions, fashioned to reiterate acts of self-naming (218-219). Faustus finds his faults in his deception and states: â€Å"All beast are happy, for when they die/Their souls are soon dissolved in elements, But mine must live still to be plagued in hell†, thus determining his illusion did not bring true gratification (lines 165-7).   Ã‚  Ã‚  Ã‚  Ã‚  Within Othello and The Tragical History of Dr. Faustus shows were the characters while playing on words and actions have dedicated themselves to play a major role in the outcome. Iago was very consumed in the idea of revenge and wishing to be of higher status, but his involvement made him a subject to the surrendering that is included  Ã‚  Ã‚  Ã‚  Ã‚   in his invention. Faustus too is very consumed in the idea of forgetting his own existence and wishing to be of higher power, but it is the very thing that steals away his existence and desire to be in control. Each character while manipulating the events in the works, have deceived not only the other character, but themselves and their quest to find the self.   Ã‚  Ã‚  Ã‚  Ã‚  

Spinozas Philosophical Psychotherapy :: Philosophy Philosophical Essays

Spinoza's Philosophical Psychotherapy missing works cited ABSTRACT: Spinoza's philosophy has a practical aim. The Ethics can be interpreted as a guide to a happy, intellectually flourishing life. Spinoza gives us principles about how to guard against the power of passions which prevent the mind from attaining understanding. In what follows, I consider Spinoza's techniques for guarding against the passions by turning to Jonathan Bennett's criticisms of Spinozistic psychotherapy. Bennett finds three central techniques for freeing oneself from the passions: (i) reflecting on determinism; (ii) separating and joining; and (iii) turning passions into actions. Bennett believes that all of these techniques are in some sense flawed. I contend that Bennett offers good criticism against technique (i), but his criticisms against (ii) and (iii) are unfounded. I. Introduction Spinoza's philosophy had a practical aim. What he wanted to do was to show the way to perfect peace of mind and joy offered by the life of reason. The Ethics is written as a guidebook to a happy, intellectually flourishing life. Basic in Spinoza's thought is the simple observation that we all want to live well but do not know the way to a happy life. He wanted to give us the instructions which include principles about how to guard us from the power of passions which prevent the mind from understanding. In this paper my aim is to consider how well founded Spinoza's techniques against the passions are. I will do this by concentrating on Jonathan Bennett's criticism of Spinozistic psychotherapy. Bennett finds from the Ethics three central techniques of freeing oneself from passions: (i) reflecting on determinism; (ii) separating and joining; and (iii) turning passions into actions. Bennett believes that all these techniques are in some sense flawed. My contention is that Bennett offers good criticism against 'reflecting on determinism'-technique but that his criticism against 'separating and joining'-technique as well as against 'turning passions into actions'-technique is not well-founded. The paper devotes most space to the 'turning passions into actions'-technique. However, before considering Bennett's view of Spinoza's psychotherapy, I will give an overview of Spinoza's theory of activity and passivity. II. Passivity and Activity According to Spinoza "we act, when something happens, in us or outside us, of which we are the adequate cause. . . . we are acted on when something happens in us, or something follows from our nature, of which we are only a partial cause. (IIID2)." The notion of adequate cause that occurs in the definition above is defined as follows:

Is mankind responsible for global warming? Essay

Chanmok. (2007). Global Warming and Human Pollution. AuthorHouse. This book particularly identifies the issue of global warming, and how it has been allegedly related to the human activities that affect the environment. The said activities result to primarily pollution that affects the nature’s capability of balancing the elements of environment that actually generates the living system of humans on Earth. It also features different cases about the situation that makes it certain that humans do have a part on the greater development of global warming today and towards the future as well. For the research to be handled, this literature would be much helpful as it would introduce the different issues that bind the situation in connection with human activities affecting the environment. H. Liu. (2005). Human activities and global warming: a co-integration analysis [An article from: Environmental Modeling and Software]. Elseiver Publishing. This article extends the identification of human involvement in the sense of existing global warming today. The endangered systems in the environment today results to a less alleviating system of life that could host human activities and this issue is what is featured through this material. This analytical material would increase the validation of the information presented through the research as it would present several cases that are in relation to the issue being tackled in the research. Bruce Barcott. (2008). Our broken home: global warming and habitat loss–caused by us–are driving a mass extinction. (Critical essay): An article from: On Earth [HTML]. Thompson Gale Publishing. This reading has made a certain thought on the part of Barcott’s belief with regards global warming and the relationship of human activities towards the system of natural balancing that later own results to devastating effect for the environment. The particular claims of the author in this reading mainly concerns the presentation of the actual situation in a researchable approach that would most increase the research’s practicality for discussion. Nancy Kress. (2003). Nothing Human. Golden Gryphon Press; 1 edition. Unlike all other literature within the context, this book raises the thought that humans have had nothing to do with the issues of global warming. Most likely, through the arguments hosted in this reading, the ideas of human involvement in the situation have been lifted for clarity. For the sake of argument, this reading would help the researcher in presenting the other side of the issue thus balancing the approach of the discussion to be used by the researcher in the context of the study. Michael E. Schlesinger. (2007). Human-Induced Climate Change: An Interdisciplinary Assessment. Cambrsidge University Press; 1 edition. This reading introduces the different ways by which the situation could be dealt with. It also provides response to the different issues of the situation that are related to human involvement in the said environmental phenomena. This reading material shall be a huge help in proving that humans have a great involvement to the situation being dealt with. Likely, the matter is then served in a more case-based explanation. Bill W. Tillery. (2006). Physical Science. McGraw Hill Higher Education; 7th edition. This book introduces the system of environmental balances that are needed to keep the systems of living on earth much possible for existence. This book then shall help in researcher with regards the connection of human activities with certain natural phenomena occurring today.

Masters in Marketing Management Question Papers

Question Papers 2007 Semester ? I Sub Code| Subject Name| 2007| 2007| 101| P P M| May| Oct| 102| Principles of Marketing| May| Oct| 103| Fundamental of Management Accounting| May| Oct| 104| Managerial Economics| May| Oct| 105| Research Methodology| May| Oct| 106| Consumer Behaviour| May| Oct| Semester ? II Sub Code| Subject Name| 2007| 2007| 201| Service Marketing| May| Oct| 202| Retail Marketing| May| Oct| 203| Sales Management & Personnel Selling | May| Oct| 204| Distribution Management & Logistics| May| Oct| 205| Marketing Research| May| Oct| 206| Relationship Marketing| May| Oct|Semester ? III Sub Code| Subject Name| 2007| 2007| 301| International Marketing| May| Oct| 302| Marketing and The Laws| May| Oct| 303| Financial Services Marketing| May| Oct| 304| Integrated Marketing Communication| May| Oct| 305| Retail Operation Management| May| Oct| 306| | May| Oct| Semester ? IV Sub Code| Subject Name| 2007| 2007| 401| Brand Management| May| Oct| 402| Strategic Marketing| May| Oct| 403| Export Documentation & Forex Marketing| May| Oct| 404| Direct Marketing| May| Oct| 405| Industrial Marketing| May| Oct| 406| Rural & Agricultural Marketing| May| Oct| Total No. f questions :7 MAY 2007 Total no. of printed pages 1 3178-101 MMM(semester-II)Examination -2007 PRINCIPLE AND PRACTICES OF MANAGEMENT (New course) Time 3 hours Max Marks 70 Instructions: 1) Attempt all question Q. 1)Define Management. Explain Henry Fayols Principle of management [20] OR Q. 1) Explain the term of Motivation along with its significance to organizational productivity . Discuss the Maslaws Theory of need of hierarchy in detail. Q. 2) Explain the basic function of management.Do these function vary from industry to industry? Explain. OR Q. 2) Explain in detail Management Thoughts from the industrial revolution to knowledge based society of 21st century. Q. 3) Discuss the various leadership styles along with examples. OR Q. 3) Explain the Dynamics of Group Behavior. Do the group i nfluence on individual and group decision- making? Explain. Q. 4) Write short notes (Any four) a)Corporate social responsibility b)Hawthrone Experiments c)Quality Circles d)Perception e)The Self Concept and Self Esteem ————————————————- f)Shaping of personality Semester ITotal No. of questions :6 MAY 2007 Total no. of printed pages 1 3178-102 MMM(semester-II)Examination -2007 PRINCIPLRS OF MARKETING (New course) Time 3 hours Max Marks 70 Instructions: 1) Attempt any 5 question 2) each carry equal mark Q1)Chanel decisions cannot be taken without referrringto the PLC stage of a product Critically examine the statement with example Q2) The modern Marketing Manager has to play more responsible and versatile role as compared to Traditional Marketing Manager CommentQ3)Design Marketing Mix stategy for the following product: (a)Milk based Soft Drink (b)Electric Shaver Q4)You want to launch new product of Ayurvedic Dantamanjan . What are the different step you will take to promote this product? Why? Q5)What are the different objective of Advertising? Explain with examples and applicability with respect to PLC? Q6)Write short note on any two: (a)Ethics in Marketing (b)Industrial Vs Consumer Market (c)Product Packaging ————————————————- (d)Online Marketing Semester I Total No. of questions :8 MAY 2007 Total no. of printed pages 2 178-103 MMM(semester-II)Examination -2007 FUDAMENTALS OF MANAGEMEN ACCOUNTING (New course) Time 3 hours Max Marks 70 Instructions: 1) Attempt any 2 question from each section 2) Figures to the right indicate full marks. SECTION-I Q 1)How is Prime cost different from marginal cost? State the element of cost including in the two types of cost indicating there significance in cost accounting? Q 2) Explain various methods of segr egating fixed and variable overhead costs? Q 3)What are the various methods of pricing material issue?When do you advocate pricing the issue at cost price based on the last in first out method? Q 4) ? A good system of costing serves as a mean of control over the expenditure and helps to secure economy in manufacture? Discuss? SECTION-II Q 5)From the following information for the month of January prepare a cost sheet to show the following components 1 . prime cost 2 . factor cost 3 . cost of production 4 . total cost Direct material 57000 Direct wages 28500 Factory rent and rates 2500 Office rent and rates 500 Plant repair and maintenance 1000 Plant description 1250 Factory managers salary 2000Office salary 1600 Directors remuneration 1500 Telephone and postage 200 Printing and stationary 100 Legal charges 150 Advertising 1500 Salesman salary 2500 Showroom rent 500 Sales 116000 Q 6. )following particulars related to production department of factory for the month of june are , Materia l used 80000 Direct wages 72000 Direct labour hours worked 20000 Hours of machine operation 25000 Overhead charges 90000 Cost data of particular order carried out in the above department during the june are given below Material used 8000Direct wages 6200 Labour hours 3300 Machine hour 2400 What would be the factory cost of the work order under the following method of charging overheads? Q 7) per unit cost structure of single product manufacturing company as below Selling price 100 Direct material 60 Direct labour 10 Variable overhead 10 Number of unit sold in the year are 5035 as per agreement with the employee union there will be an increase of 10% in direct wages Calculate; (1)how many more unites have to be sold next year to maintain some quantum of profits. (2)By what percentage selling price has to be raised to maintain the same P/V ratio ?Q 8) white a short note (any four) 1) Transfer pricing 2) pricing of issue 3) financial accounting VS cost accounting 4) prerequisite of mat erial purchase ————————————————- 5)labour cost Semester ? I Total No. of questions :7 MAY 2007 Total no. of printed pages 1 3178-104 MMM(semester-II)Examination -2007 MANAGERIAL ECONOMICS (New course) Time 3 hours Max Marks 70 Instructions: 1) Attempt any 5 question 2) each carry equal mark Q1)What is Managerial Economics?Explain the relationship of Micro Economics with Managerial Economics. Q2)Define Product Function Explain Increasing, Constant and Decreasing Return to scale. Q3)(a)Describe characteristic features of Oligopoly. (b)Why Perfect Competiton is socially and economically describe? Q4)What is cost Benefit Analysis? Explain its practical significance. Q5)(A)Explain break-even analysis. (B) Justify the need of Government? s Intervention in the Market Economy. Q6)Discuss Pricing Method followed by the Business Firm. Q7)Write note on (any two) (a)Type of Demand Ela sticity (b)Merits and Demerits of Co-operative society (c)Privet Good Vs Public Good ———————————————— (d)Economic Liberalization Semester ? I Total No. of questions :7 MAY 2007 Total no. of printed pages 1 3178-105 MMM(semester-II)Examination -2007 RESEARCH METHODOLOGY (New course) Time 3 hours Max Marks 70 Instructions: 1) Question 1 &6 arecompulsary 2) attempt any 3 from remaining. Q1)Attempt any two: (a)Explain various steps involved in the Research Process. (b)Represent the following data by a Pie Chart:t ITEMMaterialLabourFuelOverheadsExpenditure in Rs. 150020004000500 (c) Elaborate different type of Research Designs. Q2)Explain the merits and demerits of ? Questionnaire Method?. Also explain the essentials of a Good Questionnaire. (3)What is Experimental Method? Explain different types of experiment al Methods of Pointing out their merits and demerits. Q4)(A)Expl ain various sources of secondary data (B)Explain the Layout of aTable. Q5)Explain the layout and essential qualities of Research report. Q6)Write Short Notes On: (a)Validity in Measurement (b)Observation (c)Pictogram (d)Qualities of a Workable Hypothesis (e)Sampling and Non-sampling erros ———————————————— (f)Editing of Data Semester ? I Total No. of questions :6 MAY 2007 Total no. of printed pages 1 3178-106 MMM(semester-II)Examination -2007 CONSUMER BEHAVIOUR (New course) Time 3 hours Max Marks 70 Instructions: 1) Attempt any 5 question 2) each carry equal mark Q1)Using the concept of Consumer Dictated Product Development, explain how you would launch a new product in the market? Q2)What are the factors which influence a Consumer? s Decision-making Process?Explain with the help of an example. Q3)How does consumer decision making change as purchase involvement increases? Q 4)Discuss the psychological factor influencing Consumer Behaviour with suitable examples. Q5)Explain any one model of Consumer Behviour with suitable examples. Q6)Write short notes on any two (a) Consumerism (b)Personality and self concept ————————————————- (c)Extent of reference group influence Oct 2007 . [3278]-101 M. M. M. (Semester – I) Examination – 2007 PRINCIPLES AND PRACTICES OF MANAGEMENT Time: 3 Hours]:[Max. Marks: 70 Instruction: (1) All questions are compulsory.Q. l) Define Management. Explain: F. W. Taylor is known as ‘Father of Scientific Management'. [20] OR Q. l) What is Corporate Social Responsibility? Does it contribute to increase the Goodwill of the Organization. Explain with example. [20] Q. 2) Explain McGregor's Theory of Work Motivation and discuss its application in Industry. [15] OR Q. 2) Discuss various components of Management Process in brief. [15] Q. 3) Discuss various Leadership Traits of an effective leader. [15] OR Q. 3) Explain the Process of Team Building and elaborate the principles of effective Team Work. [15] Q. ) Write short notes: (Any Four) [20] a) Group Dynamics b) Knowledge Workers c) TQM d) Functions of Top Management e) Role of Individual Behaviour in Organization f) Various Approaches to Management ******************************************************* Semester ? I Oct 2007 [3278]-102 M. M. M. (Semester ? I) PRINCIPLES OF MARKETING Time: 3 Hours] [Max. Marks: 70 Instructions: 1) Answer any five questions. 2) All questions carry equal marks. 3) Neat diagrams must be drawn wherever necessary. Q. ) ? Marketing has evolved a great deal since the early days of distribution and sales orientation.? Discuss.. . Q. 2) A cellular phone manufacturing company has produced some models with different brands. Explain how you will build the brand equity through advertising. Q. 3) What do you mean by t he term ? Distribution Intensity Illustrate your answer. Q. 4) Explain how technological, political and socio-cultural factors affect the Advertising Style and Process. Q. 5) Explain the concept of PLC. Discuss how and why the relative importance and various elements of Marketing Mix will change with a product? stage in the PLC. Q. 6) Write short notes on any two: (a) Obstacles to Marketing Control (b) Marketing Audit (c) New Trends in Packaging (d) Marketing Process ************************************************************ Semester ? I Oct 2007 [3278]-103 M. M. M. (Semester – I) Examination – 2007 FUNDAMENTALS OF MANAGEMENT ACCOUNTING Time: 3 Hours] [Max. Marks: 70 Instructions: 1) Question No. 1 is compulsory. 2) Attempt any two questions from section 1 and section II each . 3) Figures to the right indicate marks. ) Use of simple calculator is allowed. Q. l) Define Management Accounting and state its limitations. [10] SECTION – I Q. 2) What do you understan d by the tenns Break-even Point, Contribution and Margin of Safety? Explain your answer by drawing a chart with assumed figures. [15] Q. 3) Explain various steps in which a raw material moves in a manufacturing organization till it gets consumed in the. production. Give the fonnat of various documents which are prepared in the process. ‘ [15] Q. 4) What is the meaning of Budget and Budgetary Control?State and explain various budgets which can be established in the following functional areas of operation: [15] (1) Sales / Marketing (2) Finance Q. 5) Write short notes on : (Any Three) [05Ãâ€"03=15] a) Transfer Pricing b) Sunk Cost and Opportunity Cost c) Advantages of Standard Costing d) Cost Unit and Cost Centre SECTION – II Q. 6) Following figures are extracted from the accounts of MIs. Kishor Co. for the month of June, 2005 : [15] Production Depts. Service Depts. | | | | PI| P2| SI| S2| S3| | (Rs. )| (Rs. )| (Rs. )| (Rs. ) (Rs. ) (Rs. )| Indirect Material| | 280| 140| 170| 350| 160| Indirect Wages| | 324| 312| 296| 190| 218| Power and Light| 3,000| | | | | | Supervision Charges| 2,200| | | | | | Rent and Taxes| 500| | | | | | Insurance on Assets| ro| | | | | | Depreciation at 12% p. a. on capital value of assets to be considered. From the above infQrmation and the following departmental data, prepare overhead recovery rates for the production department PI and P2 on the basis of direct labour hours.The expenses of service departments should be apportioned straight to the production department, with the information that S 1 is tool room, S2 is maintenance department and S3 is stores department. Departmental Data| PI| P2| 81| 82| 83| Area (Sq. ft)| 400| 200| 100| 200| 100| Capital Value of Assets (Rs. )| 8,000| 4,000| 7,000| 5,000| 6,000| Kilowatt Hours| 4,000| 3,000| 1,000| 1,000| 1,000| Number of Employees| 150| 100| 75| 100| 125| Direct Labour Hours| 5,000| 5,000| | | | Number of Requisitions| 1,000| 300| | | | Q. 7) Following transactions have taken place in respect of a material duringMarch, 2001 : [15] Date 1 Opening Balance 500 units @ Rs. 6 per unit 5 Purchased 100 units @ Rs. 7 per unit 7 Issued 400 units 9 Purchased 300 units @ Rs. 8 per unit 19 Issued 250 units 22 Issued 50 units 25 Purchased 300 units @ Rs. 7. 50 per unit 30 Issued 250 units Prepare the Stores Ledger assuming that the issues are valued on FIFO and LIFO basis. Q. 8) Following details are available frOill the records or Amrut Ltd. For a month regarding the standard labour hours and rates of an hour for a product:Hours Rate per hour Total Rs. Rs. Skilled 10 3. 00 30. 00 Semi-skilled8 1. 50 12. 00 Unskilled16 1. 00 16. 00 _________________ 58. 00 The actual production for the product was 1,500 units for which the actual hours worked and rates were as follows: Hours Rate per hour Total Rs. Rs. Skilled 13,500 3. 50 47,250 Semi-skilled12,600 1. 0 22. 680 Unskilled30,000 1. 20 36. 000 (a)Labour Cost Variance (b)Labour Rate Variance (c)Labour Efficiency V ariance (d)Labour Mix Variance (e)Labour Cost Variance [15] Q~9) What do you mean by Elements of Cost? How the cost is classified into various elements of cost? Draft a standard format of a cost sheet for a machine tool manufacturing company. Make the necessary assumptions. [15] *********************************************************** Semester ? IOct 2007 [3278]-104 M. M. M.. ( Semester – I) Examination – 2007 MANAGERIAL ECONOMICS Time: 3 Hours] [Max. Marks: 70 Instructions: (1) Answer any five questions. (2) All questions carry equal marks. (3) Draw neat diagram wherever necessary. Q. l) What is Managerial Economics? State its nature, scope and applications. Q. 2) Explain Profit and Sales Maximization as an organisational goal. Q. 3) What is Demand Forecasting? Explain methods of demand forecasting for established product. Q. 4) State and explain the Law of Variable Proportions. Q. ) Why Perfect Competition is socially and economically justifiable? Q. 6) (A) Descri be the need for Government Intervention in the Market. (B) What are the advantages and disadvantages of Economic Liberalisation ? Q. 7) Write notes on: (Any Two) a) Types of Price Elasticity of Demand b) Support and Administered Prices c) Public Goods Vs. Private Goods d) Protection of Consumer's Interest ************************************************** Semester ? I Oct 2007 [3278]-105 M. M. M. (Semester – I) sem-2007 RESEARCH METHODOLOGY Time: 3 Hours] [Max. Marks: 70Instructions: (1) Question Nos. 1 and 6 are compulsory. (2) Attempt any three questions from the remaining. (3) Figures to the right indicate full marks. Q. l) Attempt any two of the following: [20] (a)What is Research? Explain the objectives and types of Research. (b)What is Scientific Method? Explain its relation to research. (c)Draw Histogram and Frequency Curve from the following data: X| 0-10| 10-20| 20-30| 30-40| 40-50| f| 8| 17| 25| 12| 6| Q. 2) (A) Explain the nature and scope of Social Research. [05] (B) What is Hypothesis? Explain the characteristics of a Hypothesis. 05] Q. 3) Explain the meaning, role and difficulties of ‘Interview' as a method of data collection. [10] Q. 4) Explain various steps involved in the analysis of data. [10] Q. 5) Explain the importance and sources of Secondary Data. [10] Q. 6) Write short notes on : (Any Four) [20] (a)Sampling Design (b)Sources of Errors (c)Scaling Techniques (d)Experimental Design (e)Use of Computers in Research (t)Tests of Sound Measurement ****************************************************************** Semester ? I Oct 2007 1 [3278]-106 M. M. M. (Semester – I) Examination ? 007 CONSUMER BEHAVIOUR [ Time: 3 Hours] [ Max. Mlarks : 70] Instructions: (1) Attempt any five questions. (2) All questions carry equal marks. Q. l) How is the field of Consumer Behaviour defined? What are the major uses or applications of understanding Consumer Behaviour? Q. 2) . Explain the demographic and psychological factors influencing co nsumer behaviour with relevant examples. Q. 3) Discuss the role of personality and self-concept in Shaping Consumer Behaviour. Q. 4) What is meant by Motive Hierarchy? How does ~1aslow's Hierarchy of needs fUnction?.Q. 5) Define Consumer Satisfaction. What is the r~lationship between Consumer Satisfaction, Repeat Purchase and Committed Customer. Q. 6) How does consumer decision-maki. llg change as purchase involvement increases? Q:7) Write short notes on any two: a) Consumerism b) Effect of Culture and Subculture on Indian Consumer ————————————————- c) Components of Attitude. Semester ? I Total No. of questions :6 MAY 2007 Total no. of printed pages 2 3178-201 MMM(semester-II)Examination -2007 201:Service Marketing New course) Time 3 hours Max Marks 70 Instructions: 1) Answer any TWO question out of Q1 TO Q4 each carry equal mark 2)Q5 & Q6 are compulsory, each carry 20 marks 3) use examples, model etc. Q 1)liberalization privatization and globalization has propelled growth of services sector in India in 5-6 years ,Do you agree with the statement ? justify your answer. Q 2) In financial services marketing process and physical evidence are very important discuss this statement giving suitable examplesQ 3) what is services marketing segmentation ? discuss and elaborate as to how segmentation and positioning is achived in tourism marketing . Q 4) billjunctin. com is an e-bill pay service of icici bank, which has proved to be very successful , compared to physical bill payment collection service. Which distribution strategies of these services , do you think have made this billjunction. com successful ? why? Q 5) write short notes on any four (a) services blue print (b) SERVQAL and GAP model (c) four I s of services (d) advertising and sale promotion in service industry. (e) requirements for customer retension in service industry f) KPO Q6) Case study: The new incombent to the office of the Cheife General Manager of the Muncipal Transportation is wondering how to make the operation profitabal. He has jotted some of his finding about the current state of affairs. ?The Municipal Trasportation has alarge, ageing fleet of buses. Induction of new buses is a case is acase of ? too late-too few? ?The geographical expanse of the city it serve is big. city areas have several government office , hospitals and educational institute , not to mention huge residential unites employing a large number citizens of the city and adjoining suburbs. The ratio of number of employees to a vehicle operated by the trasport matches unfavourably with the standard norms, ie to say the trasport is over staffed. Inspite of thise, in the opinion of public the buses are not clean break down frequently and do not stick to a time-table. Business, the ? staff? of the trasport is infamously known for being rude. ?A recent survey has showed that (rather surprisingly to the Chief G M)most computer will like and prefer to travel by the Municiple Transport , rather than using their personal trasport means (cars motorcycle etc ) They only only hope, the fares will be low. ———————————————— The Chief General Manager has appointed you, as marketing manager of this muncipal transport. Present a detailed scheme for successful marketing of this public transport system. Semester ? II Total No. of questions :5 MAY 2007 Total no. of printed pages 1 3178-202 MMM(semester-II)Examination -2007 202:RETAIL MARKETING (New course) Time 3 hours Max Marks 70 Instructions: 1) ALLquestion are compulsory 2) each carry equal markQ1) Describe in detail the characteristic of atleast six different types of Retailers Q2)Explain giving all relevant detail , the factors considered in planning retail store layout and also the interiors designing . Q3)choose any high profile retailer like shooperstop / big bazaar known to you. Describe in detail who they use store based, merchandise based, retail marketing communication in the form of advertising and point of sell promotional materials. Q4)The competition between traditional retailer and ultra modern super market that occupy about 40000 sq ft floor area , is generating debates presently in society.Do you belive that traditional retailers will continue to prosper in such competition? Justify your answer discussing all aspect involved in detail. 5)Write short notes on all of the following a) retail store organized by district wise consumers cooperative society which also has network of some branches in villages. b) Bar coding method and its use ————————————————- c)Managing Reverse Logistic in retail . Semester ? II Total No. of questions :8 MAY 2007 Total no. of printed pages 2 3178-203 MMM(semester-II)Examination -2007 03:SALES MANAGEMENT AND PERSONAL SELLING (New course) Time 3 hours Max Marks 70 Instructions: 1) Answer any 5 question 2) each carry equal mark Q1) Explain why sells management is consider as an important function? Q2) compare top down and bottom up approach and explain weather they should give sells manager the some figure of the company sell forecast. Q3)What is sells budgets ? What are the purposes of sells budgets ? What procedure is typically followed by a company to prepair its sales budgets?Q4) What are sales quotas and why its important for a sales manager to sets quota? s for sale people? Q5)(a)Why line sales organization is not suited to a large organization (b) Which type of basic organization structure would you recommend for a large company operating globally and trying to gain greater customer responsive ness and efficiencies ? Q6)What are measure stages in the sells force staffing process? Which activity or part is considered by sell s managers as the most difficult in the entire staffing process and why? Q7)(a)Briefly describe the procedure for designing sales territory b)Why a good number of companies are in inceasingly using assessment centers as a tool of selection process? Q8)(a)What is the difference bet a prospect ,suspect and sales lead ? ————————————————- (b)how sells people understand prospect need? Semester ? II Total No. of questions :7 MAY 2007 Total no. of printed pages 1 3178-204 MMM(semester-II)Examination -2007 204:DISTRIBUTION AND LOGISTIC MANAGEMENT (New course) Time 3 hours Max Marks 70Instructions: 1) ALLquestion are compulsory 2) each carry equal mark Q1)Identify and explain the various entities (things) that flow between a supplier and a customer during physical distribution. Q2) Discuss with the help of appropriate example : ? Middlemen are necessary evils.? Q3) Present and just ify a scheme of distribution channel for each of the following: (a)High-tech High-value industrial products (b)Bio-technology based Product to Boost Agriculture Yield (c)Low-price Readymade Cloth Q4) Discuss the Role of information Technology in Logistics , quoting suitable examples.Q5) Describe the scope and significance of supply chain management. Q6) Identify various opportunities for controlling the cost in a distribution channel. Q7)Write short note on any two: (a)Channel Leadership (b)Changing Nature of retail business ————————————————- (c)Global Marketing Channels. Semester ? II Total No. of questions :7 MAY 2007 Total no. of printed pages 1 3178-205 MMM(semester-II)Examination -2007 205:MARKET RESEARCH (New course) Time 3 hours Max Marks 70Instructions: 1) Attempt any 5 question 2) each carry equal mark Q1) ? Market Research is a vary important tool for the decisio n makers of today in the Corporate Indian Environment.? Discuss and analyse. Q2) What are the steps in setting up and implementing a Marketing Research Project? Q3)Design a questionnaire for exploring possibility of launching a new English Daily in the State of Mharashtra. Q4) What do you understand by Sampling ? Explain Non-probability Sampling Technique with appropriate examples. Q5)What do you understand by Scaling Technique?Different Rating and ranking scale with appropriate example. Q6) Formulate a Research Design for potential assessment study for exterior domestic paint in rural area of Maharashtra and Gujarat Q7) Write short note (a)Dos and Dont for the questionnaire formulation (b)Retail audit (c)Ethics in marketing ————————————————- (d)Types of Rearch Data Semester ? II Total No. of questions :6 MAY 2007 Total no. of printed pages 2 3178-206 MMM(semester-II)Exami nation -2007 206:Relationship Marketing (New course)Time 3 hours Max Marks 70 Instructions: 1) Answer any TWO question out of Q1 TO Q4 each carry equal mark 2)Q5 & Q6 are compulsory, each carry 20marks 3) use examples, model etc. Q1)Outline the various factor which have influanced the Evolution of Transection-based into the Relationship-based Marketing. Q2)Explain in details the inter-linkinges among the rececy , frequency and lifetime value consepts. Quote examples, in support of your view point. Q3) ?A loyal customer, usually is more benificial to a firm , though new customer have to be aquired.? Disscuss quoting approriate examples. Q4)Discuss how the Information Technology affects the building and strengthening of relationship in the marketing context. Cite examples. Q5)write short notes On any four: (a)Decision making Process (b)Partnering (c) Intarnal Marketing (d) Barriers to Switching (e) CRM Consept (f) Value Of Complaints. —————â€⠀Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€- Q6)Assume you are In Charge of a Delership Business Firm. You belive that by retaining customer you enhaance the firm profitablity.You therefore, plan to get the support of all the internal / external stake-holders (domains) of your business to build alasting relationship with the customer(market). Present a detailed scheme for this purpose. You may assume a product/ service offering of your choice. Semester ? II [3278]-201 M. M. M. (Semester.. II) Examination.. 2007 SERVICES MARKETING Time: 3 Hours] [Max. Marks: 70 Instructions: (1) Attempt any five questions. (2) All questions carry equal marks. Q. l) Explain in details, which aistribution strategies you will adopt for ‘ServiceMarketing' ? Q. 2) â€Å"Service Blueprints, Service Mapping and Managing Employees for ‘Service Orientations' are pillars on which building of ‘Service Industry' rely upon. † Do you agree with this s tatement? Quote examples in support of your answer. Q. 3) Write an essay on ‘Role of Advertising and Sales Promotion' in Service Industry. Q. 4) Which issues are involved in ‘Marketing of Services' ? How you will solve those issues? Q. 5) Which are the ‘Distinctive Characteristics' of Services? Also explain 4 I's of Services. Q. 6) How you will market ‘Charities Services† and ‘Technological Services' ?In support of your answer, quote practical examples. [3278]-201 1 P. T. O Q. 7) Write short notes on any three: a) Social Services of Non-profit Organization b) GAP Model c) Handling of Services Complaints d) Nature of Services e) M~keting Mix in Service Industry ————————————————- Semester ? II Oct 2007 [3278]-202 M. M. M. (Semester – II) Examination – 2007 RETAIL MARKETING.. Time: 3 Hours] [Max. Marks: 70 Instructions: 1 ) Ai l questions are compulsory. (2) Every question carries fourteen marks. Q. l) Explain in details the factors that must be considered for the site selection of Retail Store. [14] Q. 2) Selecting the variety of products that constitute the entire merchandise and also managing efficiently the inventory of these products: these are critically important for success in Retailing. Do you agree? Justify your answer by giving all relevant details and suitable examples. [14] Q. 3) Describe in details, how the application of Information Technology has improved the following operations in Retailing:[14] )Just in Time R~plenishment of Stocks 2)Rapid Adaptation to Change in Market Trends 3)Category Management Q. 4) Explain in details the following concepts :[14] 1) Retailers are the most important source for getting the vital feed back given by the ultimate consumers. 2) Majority of Retailers have prospered by effectively implementing: ‘Proximity Retailing'. Give suitable examples. 3) Specia lity Retailers like Dass Electronics; Sony Exclusive Show Rooms, P. N. Gadgil Jewellers etc. have become popular by skillfully practising: ‘Destination Retailing'. Q.S) Write short notes on all of the following: (a) Managing IN-store Promotions [05] (b) Quick Response Inventory Planning [05] ( c) Category Management[04] ****************************************************** Semester ? II Oct 2007 [3278]-203 M. M. M. (Semester – II) Examination ? 2007 SALES MANAGEMENT AND PERSONAL SELLING Time: 3 Hours] [Max. Marks: 70 Instructions: ( 1) Solve any five questions. (2) All questions carry equal marks. Q. ) (A) What is Sales Management? (B) Describe any one of the- qualitative -methods of sales forecasting and ndicate its advantages and disadvantages. Q. 2) What is a Sales Budget? What are- the purposes of the Sales Budget? What procedure is typically followed by a company to prepare. its sales budget? Q. 3) (A) What is a Sales Territory ? (B) How should a Sales Manager ass ign sales people to territories? Q. 4) Explain the methods used by companies for setting sales quotas. Q. 5) What are the basic concepts of a Sales Organisation? Explain anyone of those concepts. Q. 6) Why many companies have developed separate organisation structures and marketing programmes for major accounts?What alternative organisational methods are available for Sales Managers for dealing effectively with major customers? Q. 7) Mention various internal and external sources used by companies for locating and identifying the prospective candidates? Why employee referral programmes or schemes are becoming one of the most popular methods of locating sales recruits? Q. 8) (A) How Relationship Selling is different than Transaction Oriented Selling? (B)In what manner the approach step is different than the pre-approach step? Describe briefly different approach techniques used by sales people? ************************************************************************** Semester ? II Oct 2007 [3278]-204 M. M. M. (Semester – II) Examination ? 2007 DISTRIBUTION MANAGEMENT AND LOGISTICS Time: 3 Hours] [Max. Marks: 70 Instructions: (1) Answer any five questions. (2) All questions carry equal marks. Q l) Explain the terms: Physical Distribution, Logistics, Supply Chain. Discuss their role in Marketing. Q. 2) What is Wholesaling? What functions do wholesalers perform? Outline various decision areas in wholesaling. Q. 3) Discuss various components of Physical Distribution System and explain heir impact on cost and customer service levels. Q. 4) Discuss various channel options available to a fmn selling photocopying machines nationally. Explain the functions to be carried out by every member of the channel. Q. 5) Design a marketing channel for the distribution of anyone of the following: (1) Mutual Funds (2) Pre-paid Mobile Phone Cards (3) Advertising Space in a Newspaper Q. 6) (A)What is a Consumer Panel? (B) How will you carry out Test Marketing for a new soft dri nk ? (C) Explain Focus Group Interviews. Q. 7) Highlight various applications areas of Marketing Research. ********************************************************** Semester ? II Oct 2007 [3278J.. 205 M. M. M~ (Semester – II}' Examination – 2007 Marketing Research Time: 3 Hours] [Max. Marks: 70 Instruction: 1) Attempt any five questions. 2) All questions carry equal marks. Q. 1 a) Define Market Research. b) Sate and explain various limitations of Market Research. Q. 2a) Which are the various sources of Marketing data? b) Describe various methods of Primary Data Collection. Q. 3a) What is the Questionnaire? b) What are the characteristics of good questionnaire? ) What are the advantage and demerits of Questionnaire Methods? Q. 4Explain probability and Non-probability sampling techniques/sampling methods. How will you design the sample? Q. 5Write short notes on : (Any Two) a) Primary Data ? Advantages and limitations b) Secondary Data – Advantages and limitations c) National Readership survey d) Retail Store Audit Q. 6a) What is consumer panel? b) How will you carry out Test Marketing for a new soft drink? c) Explain Focus Group Interviews ————————————————- Q. 7Highlight various applications areas of Marketing research. Semester ? IIOct 2007 [3278J.. 206 M. M. M~ (Semester – II}' Examination – 2007 RELATIONSHIP MARKETING Time: 3 Hours] [Max. Marks: 70 Instructions: (1) Q. Nos. 1 and 6 are compulsory and carry 20 marks each. (2) Attempt any two questions from among the Q. No. 2 to 5. Each of these questions, carries 15 marks. Q. l) Write notes on any four: (a)Customer Profitability (b)Database of Customers (c)Customer Orientation (d)Value of Complaints (e)RFM (t)Mass Customization Q. 2) For a firm having a small portfolio of products, identify the multiple market domains.How will the careful cultivation of these domai ns, lead to success in the customer market? Q. 3) How is physical distribution system benefitted by the use of Relationship Marketing Principles? Explain describing situations in corporate world. Q. 4) Examine the Contribution of Information Technology to the practice of Relationship Marketing. Q. S) Describe the evolving scenario of customer bonding. How will you Classify the companies on the basis of their promptness in bonding the customers? Q. 6) Managing Director of YANTRA Ltd. ad recently attended a profitability- related workshop by a leading management consultant. He is particularly impressed by the necessity to manage the Internal Markets of an organization to ensure a deeper (positive) impact on customers of the company. YANTRA Ltd. has a 6-tier organization structure, 10 departments, 10 managers 50 officers, 100 supervisors, 500 workmen. As a relationship marketinl consultant, you are to develop a plan to enhance the internal environment so as to impact the customer marke ts. [Your Managing Director suggests, you can start with ‘System-Culture- ————————————————-Communication' triad. ] Semester ? III Total no of question :6 Total no pages:3 [3178]-301 May 2007 M. M. M (semester ? III) examination ? 2007 INTERNATIONAL MARKETING (New course) Time : 3 HoursMax Marks: 70 Instruction 1) Question No 6 case study is compulsory. 2) Attempt any three question from Q 1 to Q 5. 3) Figures to the right indicate marks. Q1) what are the Objective of International Marketing? What are its challenging aspects? Q2) As far as packaging and leveling is concerned what are the adaptation required to be done for products in international market? What are the compelling and voluntary reason?Q 3) Explain various possible distribution channels in International marketing? Q 4) Explain the importance of INCOTERMS. Discuss various INCOTERMS 2000 from the point of view of cost and responsibility implications. Q 5) write short notes on any four: a) Political risk b) Impact of culture in International marketing c) Joint venture as an Entry strategy d) Indian MNEs e) Data collection problems in International marketing research f) Global retailer Q 6) Case study ? Coca cola: On June 13, 1999 Coca cola recalled over 15 million cans and bottles after the Belgian Health Ministry announced a ban on Coke? drinks, which were suspected of making more than 100 school children ill in the preceding six days. This recall was in addition to the 2. 5 million bottles that had already been recalled in the previous week. The company? s products had been bottled in Antwerp, Ghent and Wilrijk, Belgium, while some batches were also produced in Dunkirk, France. Children in 6 schools in Belgium had complained of headache, nausea, vomiting and shivering which ultimately led to hospitalization after drinking coke beverage. Most of them reported an Unusual Odor and off taste in the drink.In the same week, the Governments of France, Spain and Luxembourg also banned coke? s products while coke? s Dutch arm recalled all products that had come from its Belgium plant. The entire episode left more than 200 Belgians and French school children ill. The company had to assure its British customers that the products made in its UK factories were safe. By June 15, 1999 coke had recalled about 30 million cans and bottles, the largest ever recall in its 113 year history. For the first time, the entire inventories of coke? s products from one country were banned from sale.As part of a damage control exercise, coke sent a team of scientists to Europe. The CEO Micha Douglas apologized to its European customers. Coke Belgium announced that it would reimburse the medical costs for the ill. The recall had a significant negative impact coming down by 21% to $ 942 mn. Moreover, the entire operation cost coke $ 103 mn while its European bottling venture showed a 5% fall in revenues. Analysts felt that the Belgium recall was one of the worst public relations problems in coke? s history. It was alleged that the company had information about people who had become ill weeks prior to the above incidents.Coke had an opportunity to disclose this information; but chose not to do so and was accused of being unethical. Another issue that worried analysts was the illness causes to the innocent school children. They blamed coke? s promotion strategy to sell soft drinks to school children, which had raised a lot of controversies in the U. S. After the crisis, coke investigated the problem by testing the suspect batches for chemicals. The company claimed that the test showed nothing toxic in the beverages. The company said that there had been separate errors in two plants.The products from Antwerp plant had a strange odor as some fungicide had accidently fallen on the exterior of the cans. In addition, they had determined that the strange taste was the result o f a sub-standard gas used to carbonate the product Analysts said that coke had not handled the situation well and its media message was confusing, inconsistent and muddled. Coke alternately claimed that pesticide residue on the can or bottle or a bad batch of carbon-di-oxide was to be blamed for the off taste. On the other hand, the company also insisted that there was never any health threat. A company spokesman assured consumers, ?It may make you feel sick, but it is not harmful?. In August, 1999, the European commission reprimanded coke, asserting that the company had not cooperated adequately and its explanations were not entirely satisfactory. It also said that errors were committed in the selection of plant or the dosage of extracts in coke? s own concentrate. While no deaths were linked to the coke problems, it had a significant negative impact on the public confidence in Europe. 1) Analyse the case from the perspective of ethical issues involved in country risk analysis. 2) ————————————————-Analyse the actions taken by Coke during and ager the crisis Semester ? III Total no of question :7 Total no pages:1 [3178]-302 May 2007 M. M. M (semester ? III) examination ? 2007 MARKETING AND THE LAWS (New course) Time : 3 HoursMax Marks: 70 Instruction 1) Attempt any five questions. 2) All question carry equal marks. Q. 1) Define Proposal. What are the legal rules for valid proposal? Explain with illustrations. Q. 2) Define conditions and warranties in a contract of Sale. What are implied conditions and implied warranties? Q. 3) What are the various modes of creation of Agency? What are the rights of agents against the principal?Q. 4) Explain ? Infringement of copyright? and civil & criminal remedies provided under the act. Q. 5) Explain the scope of IT Act, 2000 and also the following terms; (1) Electronic Governance (2) Hacking with computer syst em Q. 6) Who is a (a) Consumer? (b) Complainant (c) Unfair trade practice Q. 7) Write notes on: (Any Two) (a) Registration of trade mark (b) Define manufacturer, Dealer and Retailer under V. A. T. Act. (c) Undue Influence (d) ————————————————- Extent of Agents Authority Semester ? III Total no of question :7 Total no pages:1 [3178]-303 May 2007M. M. M (semester ? III) examination ? 2007 FINANCIAL SERVICES MARKETING (New course) Time : 3 HoursMax Marks: 70 Instruction 1) Attempt any five questions. 2) All question carry equal marks. Q. 1) What is ? Venture Capital How does it help the enterprise? Q. 2) What are the trends now in Housing Finance? How consumer is benefitted? Q. 3) ? Globalization of Indian Economy since 1991-92 onwards has helped India to develop faster in all respects.? Do you agree? Explain in detail. Q. 4) What is mutual fund? How does it help the small in vestors in present time? Q. 5) What is the ? Merchant BankingWhat are the different services offered to the entrepreneurs? Q. 6) What is Insurance Regulatory Development Authority? How does it help the consumer? Q. 7) Write short notes on any two: (a) Credit Card (b) Retail Banking (c) Mergers and Acquisitions (d) Life Policies and its Valuation ————————————————- Semester ? III Total no of question :6 Total no pages:1 [3178]-304 May 2007 M. M. M (semester ? III) examination ? 2007 INTEGRATED MARKETING COMMUNICATION (New course) Time : 3 HoursMax Marks: 70 Instruction 1) Q. 1 is compulsory and carries ten marks . 2) Solve any four from Q. 2 to Q. , each carrying 15 marks Q. 1) Describe in ten sentences whether advertising is a communication tool and what is its role in marketing communication? Q. 2) Comment on the Advertisement on Adidas shown during the world cup football in more than 250 words. Q. 3) What is Media Planning? What is its significance? Q. 4) Discuss the organisation of an Advertising Agency. Q. 5) Discuss the Marketing Mix of ? Nescafe.? Q. 6) Write short notes: (Any Three) (a) Essentials of a Good Copy. (b) Type of Appeals. (c) Ethics in Marketing Communications (d) ————————————————- Tools of Trade Promotions.Semester ? III Total no of question :9 Total no pages:1 [3178]-305 May 2007 M. M. M (semester ? III) examination ? 2007 RETAIL AND OPERATIONS MANAGEMENT (New course) Time : 3 HoursMax Marks: 60 Instruction 1) Attempt any six questions. 2) All question carry equal marks. Q. 1) Define Marketing Channel and explain how Consumer Marketing Channels differ from Industrial and Services Channels. Q. 2) Explain the purpose of Physical Distribution and briefly describe various components of Physical Distribution. Q. 3) What do yo u mean by Channel Management? Explain various types of Marketing Channels. Q. )Define the terms Retailer, Retailing and Retail Management and explain types of Store and Non-store Retailing. Q. 5) Demonstrate the importance of Store Location and outline the process and types of Store locations with factors influencing decision. Q. 60 Define Interior Store Layout and Explain the steps you follow to plan a good Store Layout. Q. 7) Define Interior Store Atmosphere and briefly describe the elements of Interior Store Atmosphere. Q. 8) Explain the purpose of Retail Communication and elaborate the elements of Retail Communication Mix. Q. 9) Write short notes on any four: (a) New Trends in Retailing b) International Marketing Channel (c) Channel Conflicts (d) Bar Coding (e) Role of IT in Retailing (f) ————————————————- Manufacturer Brands Vs Private Brands Semester ? III Total No. of Questions: 7] [Total No. of Printed Pages: 1 [3178]- 401 May 2007 M. M. M. (Semester-IV) Examination – 2007 BRAND MANAGEMENT (New Course) Time: 3 Hours] [Max. Marks: 70 Instructions : 1) Attempt any five questions. ) All questions carry equal marks. 3) Cite examples wherever necessary. Q. 1) Explain the Concept of Branding. Describe the scope of branding in the evolving markets. Q. 2) Discuss the concept and significance of Brand Equity. Q. 3) Identify major areas of Branding Decisions. Which considerations will impact the decisions? Q. 4) ? Customer Satisfaction? is often called as Mirage. How can it be achieved through Branding? Q. 5) What is a Power Brand? Discuss its features. Q. 6) Write a critical note on the future of FMCG brands in India. Q. 7) Write notes on any two: ) Product Image and Brand Image b) Trade Marks c) Brand Architecture d) ———————————————— - Brand Positioning Semester ? IV Total No. of Questions: 7] [Total No. of Printed Pages: 1 [3178]- 402 May 2007 M. M. M. (Semester-IV) Examination – 2007 STRATEGIC MARKETING (New Course) Time: 3 Hours] [Max. Marks: 70 Instructions : 1) Attempt any five questions. 2) All questions carry equal marks. Q. ) What is Strategy? Outline the steps in the formation of strategy for a business firm. Q. 2) Discuss the concept and the objectives of Strategic Marketing Management. Q. 3) Using the Porter? s Five Forces Model for reference, discuss the current competitive environment in an industrial sector of your choice. Q. 4) Critically examine the process of strategy evaluation in the context of marketing function. What is utility of the evaluation process? Q. 5) A new aviation company is taking shape through the takeover of a ? low profile, low fare? air-line by a ? high-profile? air-line.What sort of positioning strategy will be suitable for the new company? Explain your view-point. Q. 6) Discuss the various pricing strategies along with their merits, demerits and application areas. Q. 7) Write notes on any two: a) BCG Portfolio Matrix b) GE of Cell Matrix c) Distribution through retail-malls d) ————————————————- ?Tows? Matrix Semester ? IV Total No. of Questions: 7] [Total No. of Printed Pages: 1 [3178]- 403 May 2007 M. M. M. (Semester-IV) Examination – 2007EXPORT DOCUMENTATION AND FOREX MANAGEMENT (New Course) Time: 3 Hours] [Max. Marks: 70 Instructions : 3) Attempt any five questions. 4) All questions carry equal marks. Q. 1) Discuss in detail the importance of Documentary Credits in International Business. Bring out the salient features of the UCPDC. Q. 2) Write about the advantages and disadvantages of Exporting as a strategy. Q. 3) Give in details the methodology adopted by an exporter to set up his export business.Also comment on the role of various government agencies in helping him do so. Q. 4) What do you understand by the terms ? Regulatory ? and ? commercial? documents? Give a list of all documents used in International Business in details. Q. 5) Describe the role of various government institutions in promoting experts from India. Write about the role of the EXIM Bank in details. Q. 6) Give in details the process of insurance of goods for Exports. Also mention various types of insurances available to exporters. Q. 7) Write short notes: (Any Two) a) Export Promotion Councils (b) G. S. P (c) Bills of Exchange (d) Back to Back Letter of Credit ————————————————- (e) Sports and Discount Rates Semester ? IV Total No. of Questions: 6] [Total No. of Printed Pages: 1 [3178]- 404 May 2007 M. M. M. (Semester-IV) Examination – 2007 DIRECT MARKETING (New Course) Time: 3 Hours] [Max. Marks: 70 Instructions : 5) Question No. 5. is compulsory. ) Solve any three questions out of the remaining.. Q. 1) Explain the term ? Integrated Marketing Communication? (IMC). How it is different from a Traditional Marketing Communication? Q. 2) Discuss the role and significance of Exhibitions and Trade Fares in the Marketing Communication. Prepare a check-list for organizing the exhibition. Q. 3) A renowned Multinational Company wants to launch its new product in Pune. Design a complete marketing communication programme for this event. (Make and clearly mention necessary assumption wherever necessary) Q. 4) What is ? Corporate CommunicationsWhat are the pre-requisite qualities for a successful corporate communication professional? Q. 5) (A) Comment on increasing use of Technology in the Corporate Presentations. (B) Explain advantages and disadvantage of Direct Marketing. (C) Write a note on ? Press Conference and Press Releases? Q. 6) Write short notes on: (Any Two) (a) Customer Presentations (b) Role of Body Language and Voice Modulations in Corporate Presentations ————————————————- (c) Sales Promotion Brochures Semester ? IV Total No. of Questions: 7] [Total No. f Printed Pages: 1 [3178]- 405 May 2007 M. M. M. (Semester-IV) Examination – 2007 INDUSTRIAL MARKETING (New Course) Time: 3 Hours] [Max. Marks: 70 Instructions : 7) Attempt any five questions. 8) All questions carry equal marks. Q. 1) Present an overview of Industrial Marketing System. Q. 2) What are the Characteristics of Organizational Customers? How does a seller to the buyer? s strength, to succeed in the exchange process? Q. 3) Explain the Interpersonal Dynamics of Industrial Buying.Q. 4) How are the Inducts Products ideally distributed in the market? How is the issue of channel leadership resolved? Q. 5) Critically examine the pricing decision, regarding the Industrial Products. Q. 6) Discuss the me thodology for successfully entering and surviving an International Market with Industrial Products Portfolio. Q. 7) Write notes on any two: (a) Positioning of Industrial Products (b) Segmentation of Industrial Markets (c) Reseller? s Market ————————————————- (d) Economics of Industrial Demand Semester ? IV Total No. f Questions: 6] [Total No. of Printed Pages: 1 [3178]- 406 May 2007 M. M. M. (Semester-IV) Examination -2007 RURAL AND AGRICULTURE MARKETING (New Course) Time: 3 Hours] [Max. Marks: 70 Instructions : (1) Question No. 1 is compulsory. Attempt any three of the remaining questions. (2) Figures to the right indicate marks for that question. (3) Give examples wherever necessary. Q. 1) (A) Suggest the Marketing Mix for a new brand f organic manure ? UTKARSHA? for All India Marketing to be launched in the next three months. [15] (B) Write short notes on any two: [10] a) Supporting Services for Export of Farm Products b) Training and Research in Agricultural Marketing c) Differences in Agricultural and Industrial Marketing Q. 2) Discuss the scope and limitations of Rural Marketing in India. [15] Q. 3) Critically analyze the role of Agriculture in the Economic Development of India. [15] Q. 4) Describe the emerging branches of Agri-business with special reference to the food [15]Processing Industry. Q. 5) (A) Explain the concept of Co-operative Marketing. [06] (B) Examine the reasons for slow progress of Co-operative Sector in India. [09] Q. 6) (A) Give the source for Marketing Information with reference to Agricultural [06] Marketing. (B) ————————————————- Write a note on ? Role of Government in Agricultural Development. [09] Total No. of Questions: 7] [Total No. of Printed Pages: 1 [3178]- 401 M. M. M. (Semester-IV) Examination – 2007